OOHads – Movia Media

Moving Media Blog

Alcohol and OOH Advertising

Our daily lives are influenced by alcohol. The best way to unwind after a long day is with a glass of rose wine. Additionally, have you ever wondered why these drinks are so popular during the summer especially? There is nothing like a cold beer or vodka soda in the summer. You see, there is […]

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Consistent increase in Digital Outdoor Advertisements

OOH advertising (also known as out-of-home advertising) as we know has evolved an enormous amount since its inception. Technology industries, food industries, gaming industries, you name it, have turned to OOH advertising to spread brand awareness through giant OOH billboards, and we have seen these companies benefit. Reddit co-founder Alexis O’Hanian announced in mid-2018 that […]

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7 Tips for Designing Head-Turning OOH Ads

As a business owner in a highly competitive business environment, you need to develop a strategy that makes your business stand out from the crowd. One of the most effective ways for you to do this is through out-of-home (OOH) advertising.   In simple terms, OOH advertising is the act and art of displaying and creating […]

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burger king billboard

How the Fast Food Industry is Shaping OOH

By and large, the out-of-home (OOH) industry is an effective advertising medium for virtually any brand, company, or product if the ad is targeted properly, of course. So, no matter the industry you operate out of, each OOH medium- whether that is a billboard, digital programmatic advertisement, or a truck side advertisement, can all have […]

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Summer 2021 Promises Opportunity For OOH: Here’s Why

(https://www.adsoftheworld.com/media/outdoor/google_make_the_most_of_summer) With the temperatures rising and the sun inching its way out of hiding (finally), that could only mean one thing—summer 2021 is fast approaching! June 21 marks the first day of summer and we couldn’t be more stoked for all of what’s to come for the Out-of-Home (OOH) industry. There is no debate that […]

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new york city billboard

Why OOH is the Best Advertising Medium for your Business

In an age of mass digitalization, companies are transforming the way they communicate with their audience, personalizing their messages, and curating their advertisements. For companies with deep pockets, they find themselves diversifying their campaigns through multi-channel marketing – which is a wonderful approach to prosper, but not all businesses have access to those same resources. […]

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A Look Into the UK’s OOH Scene

By many global measures, the UK is one of the top-performing advertising sectors in the world. According to official UK Government data released in February 2020, advertising and marketing generate Gross Value Added (GVA) of £18.6 billion! The UK is a hub for innovative advertising, especially when it comes to Out-of-Home. Recently, UK advertising companies […]

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Summer 2021 OOH Advertising Trends

With vaccines rolling out by the millions in the U.S., things are looking good for the future of Out-of-Home (OOH) advertising. Even last summer, we saw restrictions begin to ease as the warmer weather allowed people to do many outdoor activities while still staying safe and socially distancing. If all goes according to plan, it […]

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