Alcohol and OOH Advertising

Our daily lives are influenced by alcohol. The best way to unwind after a long day is with a glass of rose wine. Additionally, have you ever wondered why these drinks are so popular during the summer especially? There is nothing like a cold beer or vodka soda in the summer. You see, there is a reason why marketers make their brands so vibrant and happy. 

A trend you’ll notice with wine and liquor marketing is that each season- whether it’s winter, spring, summer, or fall- is tailor-made for the alcohol brand. Although alcoholic beverages are consumed throughout the year, customizing creative messaging based on the time of year, such as spring break, summer vacation, or New Years, can assist you in reaching the right audience. COVID-19’s lockdown was the worst thing to happen to everyone, but it gave us a chance to try new and exciting alcoholic beverages, which was one of the few luxuries we enjoyed during that time. The marketers of these beverage brands were very creative and strategic enough to market their brands, as well as taking advantage of OOH billboards and growing their business forward.  

The vibrant designs, however, come with a lot of responsibility. The category of this product requires responsible advertising. The use of out-of-home media formats is great for raising awareness for brands or reminding consumers of them. As a result of their incredible market reach, mobile billboards reach the right key audience for every brand they promote. Compared to other marketing channels, out-of-home (OOH) advertising drives the most engagement on the web. Studies have shown that when OOH brand campaigns are combined with mobile billboards, they are more successful in generating click-throughs than digital only campaigns.  

Currently, there are millions of different kinds of liquor available on the market, as well as mixtures and brands. For businesses to stay competitive, they innovate and add unexpected twists to classic drinks. It is expected that the global alcoholic beverage market will expand at a CAGR of 4.09 percent between 2014 and 2024. 

Using a variety of marketing techniques, brands can stand out and set themselves apart from the competition. Depending on the time of year, trends change so quickly. As the holiday season approaches, these brands must advertise their brands in a way that is relatable to consumers. As a result of the lockdown, alcohol companies turned to various forms of advertising. During the pandemic, a freelance copywriter created a Guinness Ad that showed a couch and urged people to stay at home. The idea to create a campaign around your brand was definitely a good one. 

Additionally, liquor marketers choose eventful targeting of their audiences. Sports, festivals, as well as places where events occur, these brands promote their products by activating digital out-of-home (DOOH) media. In both cases, these strategies increase the impact of the media campaigns, sponsorships, and sales increase, which in turn results in improved marketing. Then we have another strategy, which is e-commerce engagement for liquor marketers and their target consumers. Nowadays, alcohol marketers encourage consumers to shop online or from delivery services through mobile and DOOH campaigns. And why not?! You won’t be able to find a better way to enjoy your favorite alcohol brand than to receive it directly from the manufacturer on the doorstep. 

The liquor brand can be promoted by displaying it on the side of trucks in order to increase brand awareness. OOH advertising has many advantages over online advertising, including the fact that it is clutter-free. By placing an alcohol advertisement on the truck side, you can’t miss it and it definitely grabs the attention of those who might be willing to grab a cold beer after work. It’s more effective when the billboard is placed near a liquor store, wine bar, or pub. Increasing engagement among consumers and assisting them with their shopping decisions are definitely benefits. 

COVID and Alcohol

In the midst of the pandemic, drinkers continued to consume alcohol as usual. Although many companies were shut down and businesses lost, alcohol beverage companies did not. The National Post reported that Canadians under the age of 54 have been drinking more since they began social distancing. In addition, 25% of Canadians aged 35 to 54 and 13% of Canadians aged 18 to 34 report drinking more alcohol. 

When OOH is combined with technology, brands can track and target their audience based on demographics, age, lifestyle, and recent purchases, as these factors can help brands identify their ideal customers. In fact, brands that deliver their favorite liquor to customers’ homes are an even better way to drive engagement. White Claw- Hard Seltzer Company, is a project that surpasses 1.5 billion dollars this year with a large part due to its popularity on social media and the Out of home advertising. As people have begun to socialise again and places have started to reopen, creating an alcohol ad is cost effective and will definitely raise sales in this period of time. 

Wrap up

Get creative with the out-of-home advertisements to make them more engaging for your consumers! Out-of-home advertising is a great way to market your product. In addition to the banner displayed widely, out-of-home marketing is a great tool for promoting your product. Out-of-home marketing drives more social media activity and online searches than any other method. Also, it builds awareness, and digital follows up with a conversion. You will have a definite advantage over your competitors with out-of-home and mobile billboard advertising as it will generate clicks and conversions among the audience and raise brand awareness. 

Out-of-home marketing is an effective strategy whether you use a venue activation strategy, an audience-based strategy, or a more comprehensive approach. Cheers!

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