April 29, 2021
With vaccines rolling out by the millions in the U.S., things are looking good for the future of Out-of-Home (OOH) advertising. Even last summer, we saw restrictions begin to ease as the warmer weather allowed people to do many outdoor activities while still staying safe and socially distancing. If all goes according to plan, it […]
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March 30, 2021
There’s a lot to be said for Out-of-Home (OOH) advertising being an engaging medium because of its ability to be tangible, present, and striking. However, what often really makes the medium stand out from the rest, is its ability to be made into an interactive demonstration, encouraging consumer participation. Interactive advertising is a media-based marketing […]
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March 23, 2021
The Out of Home Advertising Association of America (OAAA) has identified trends that are currently affecting Out-of-Home (OOH) media so far this year. They discovered four prominent trends in 2021 that will shape the OOH medium including, opportunity, programmatic transactions, 5G, and the colour green. Although these trends seem all over the place, they will […]
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March 16, 2021
Raoul Buencuchillo, President of one of the country’s leading Out-of-Home (OOH) firms,HDI Admix, recently spotted some interesting advertising trends for OOH in 2021. He noted that since all the ad clutter is now online, people are attracted to the idea of putting their personal messages on billboards, allowing them to express themselves in a bold […]
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March 4, 2021
Ever wonder how billboards first emerged? Take Times Square for example, the vibrant colors and lights from billboards illuminate the street corners and are now its trademark. But what is the history behind these billboards? In today’s world, Out-of-Home (OOH) advertising is not only confined to billboards, it consists of a mix of billboards, digital […]
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February 23, 2021
Measuring success has not always been easy or straightforward when it comes to advertising, especially Out-of-Home (OOH) advertising. In the past, it’s been difficult to properly understand how, when, where, and if an OOH campaign has reached the right people, let alone anyone. However, there have been a lot of technological advancements in the past […]
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January 27, 2021
There’s a reason why some of the most influential and profitable companies in the world invest their money in Out-of-Home (OOH) advertising. Companies like McDonald’s and Amazon understand that in order to have growth year over year, you have to invest in well-rounded advertising strategies. To establish a cohesive, creative, and engaging online presence is […]
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November 26, 2020
The world has come a long way from the industrial age to the digital age. Industries have provided many conveniences for our everyday life, however, somewhere along the way, the Earth has been taken for granted. The environment is in dire need for change and people have heard the call. The younger generations have become […]
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November 20, 2020
The video game industry has been booming more than ever in the past decade, with impressive transformations in all areas from gaming consoles, to game development, to distribution methods, it has become a huge portion of the entertainment industry today. With gaming companies experiencing exponential growth, implementing marketing strategies through various advertising mediums, including outdoor […]
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November 18, 2020
Now that November is upon us, we begin to reflect on all that 2020 has brought, and it’s almost impossible to recall memories that were not directly related to or affected by the pandemic. For many, it’s definitely been one of the most unprecedented and distressing years to date. The same is true for the […]
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