September 26, 2022
Written by: David Leo and Alma Escudero All company’s strive to maximize their Return on Investment (ROI) but most of their advertising dollars end up going towards print, television and radio ads, all the while the best option for a greater markup is using mobile advertising trucks. Should you want to expand your company’s exposure […]
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August 26, 2021
Our daily lives are influenced by alcohol. The best way to unwind after a long day is with a glass of rose wine. Additionally, have you ever wondered why these drinks are so popular during the summer especially? There is nothing like a cold beer or vodka soda in the summer. You see, there is […]
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July 28, 2021
OOH advertising (also known as out-of-home advertising) as we know has evolved an enormous amount since its inception. Technology industries, food industries, gaming industries, you name it, have turned to OOH advertising to spread brand awareness through giant OOH billboards, and we have seen these companies benefit. Reddit co-founder Alexis O’Hanian announced in mid-2018 that […]
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July 27, 2021
As a business owner in a highly competitive business environment, you need to develop a strategy that makes your business stand out from the crowd. One of the most effective ways for you to do this is through out-of-home (OOH) advertising. In simple terms, OOH advertising is the act and art of displaying and creating […]
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July 8, 2021
By and large, the out-of-home (OOH) industry is an effective advertising medium for virtually any brand, company, or product if the ad is targeted properly, of course. So, no matter the industry you operate out of, each OOH medium- whether that is a billboard, digital programmatic advertisement, or a truck side advertisement, can all have […]
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June 29, 2021
On May 5th, 1821, a newspaper like no other was born “The Guardian”. Yeah! As you read, The Guardian has been educating readers on local and worldwide events for almost 200 years, as well as documenting and critiquing the world. It is utterly a success story that spreads hope to humanity. A Brief History The […]
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June 7, 2021
(https://www.adsoftheworld.com/media/outdoor/google_make_the_most_of_summer) With the temperatures rising and the sun inching its way out of hiding (finally), that could only mean one thing—summer 2021 is fast approaching! June 21 marks the first day of summer and we couldn’t be more stoked for all of what’s to come for the Out-of-Home (OOH) industry. There is no debate that […]
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May 27, 2021
In an age of mass digitalization, companies are transforming the way they communicate with their audience, personalizing their messages, and curating their advertisements. For companies with deep pockets, they find themselves diversifying their campaigns through multi-channel marketing – which is a wonderful approach to prosper, but not all businesses have access to those same resources. […]
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May 17, 2021
So, you’ve decided you want to take your business’s marketing to the next level with the help of Out-of-Home (OOH) advertising? Or perhaps you’re trying to get a sense of your options. First of all, good choice! Among the great deal of advantages that come with this approach, OOH has now replaced television as the […]
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May 11, 2021
By many global measures, the UK is one of the top-performing advertising sectors in the world. According to official UK Government data released in February 2020, advertising and marketing generate Gross Value Added (GVA) of £18.6 billion! The UK is a hub for innovative advertising, especially when it comes to Out-of-Home. Recently, UK advertising companies […]
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