February 15, 2023
Advertising is essential for any successful business, no matter how big or small. Advertising helps draw attention to your brand and lets potential customers know you exist. It can also help build relationships with existing customers by keeping them informed on new products or services. With effective advertising, businesses can increase customer loyalty, bring in […]
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September 26, 2022
Written by: David Leo and Alma Escudero All company’s strive to maximize their Return on Investment (ROI) but most of their advertising dollars end up going towards print, television and radio ads, all the while the best option for a greater markup is using mobile advertising trucks. Should you want to expand your company’s exposure […]
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May 17, 2021
So, you’ve decided you want to take your business’s marketing to the next level with the help of Out-of-Home (OOH) advertising? Or perhaps you’re trying to get a sense of your options. First of all, good choice! Among the great deal of advantages that come with this approach, OOH has now replaced television as the […]
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May 13, 2021
Brands are always looking for ways to make their products and services stand out in their respective market. Some look to connect with their audience through elements like emotional appeal, repetition, or symbolism—but what’s one advertising technique that combines these strategies and is quickly gaining traction in 2021? Across the board, the answer to this […]
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May 12, 2021
The world is changing rapidly, with new businesses being started every day, and the need to market new brands is in high demand. Even though we do live in a digital world and everything is at our fingertips, the world is still busy with its chores, which explains why many new brands sometimes are unable […]
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February 11, 2021
Brands are always trying to keep up with the emerging trends that are driving consumer purchase behaviors. A lot of time and effort goes into creating new marketing strategies that will help brands stand out and get people talking on social media platforms. In recent years, it has become significantly more challenging to drive consumers […]
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February 9, 2021
Everyone loves a good story. But with the seemingly never-ending pandemic, people are looking for even more compelling stories to engage with, learn something new, or simply to just entertain them while they’re stuck in lockdown. This is exactly why the art of storytelling has drastically increased in the past few months and will continue […]
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January 5, 2021
What a year it’s been for the advertising world. We saw economic decline, countless businesses close, and marketing budgets cut in half. According to Statista, global media spending is projected to amount to $691.7 billion U.S. in 2020, some $20 billion less than previously expected for this year. More specifically, according to the OAAA, Out-of-Home […]
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September 16, 2020
There’s no denying that, in today’s world, digital marketing is one of the most popular forms of advertising. Especially when considering the continuing advancements in technology and the fact that this pandemic has forced people to stay indoors and online. However, that doesn’t mean that traditional mediums should be left behind. According to Statista, out-of-home […]
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July 16, 2020
As the advertising industry becomes increasingly competitive and the attention span on a global scale continues to diminish, the need for effective and captivating advertising grows. For this exact reason, companies are looking to truck owners to help them reach their audience at a more accessible rate and in a more enticing way. To the […]
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