When the truck with ads are running, you can’t help looking back even if you’re not interested. There is a charm in mobile billboards that attract people only by being there.
According to Outdoor Advertising Magazine, moving billboards accounts for a 97% recall rate in today’s market. Let’s try to understand the reasons that make truck advertising so much attractive to use in your marketing plan!
1. It’s Moving!
– Taking advantage of vehicles, you can advertise by moving to the area where you want to promote.
– You’ll be saving your investments since traditional advertising is expensive when you’re trying to reach so many people.
– You can choose the time for your advertising, so you can talk to your target when they’re out on the streets!
– Truck advertising is also a good solution when it comes to promoting a local business because you can lead your target to your store!
2. The visual effect is appealing!
– They attract people’s views with its vast advertising, reaching pedestrians, vehicles and even buildings nearby.
– And you can play with creative opportunities using the truck format, even for 3D ideas. Put your brain to work, and success will come!
3. It’s measurable!
– Movia Media Data-driven technology gives you the numbers of impressions for every add you use on moving billboards. Imagine those millions of impressions on your marketing report!
As you can see, there are plenty of reasons and possibilities to promote your business with a moving billboard. If you want to know more or start using truck advertising, give us a call!