Technology and globalisation increased the power of consumers to dictate what kind of advertisement they want to see and how that will happen. It is vital for every company to understand those changes to build a customer relationship with their targets. But what does that have to do with a moving billboard?
People don’t usually like to be interrupted by ads that pop up while they are watching TV or browsing their cellphones and computer. Companies now need to develop strategies to make their brands part of people’s lives. Using a well-thought advertisement travelling on the streets while people are walking or waiting for traffic, it’s an excellent way to go.
Let’s check 3 important reasons your company should choose truck advertising:
- Their moving!
A Moving Billboard can reach large portions of the target market by being mobile and always moving, gaining huge impression counts daily. It is way more than you can expect from a static billboard. In most cases, this can be up to 2x the number impressions for a Moving Billboard vs a static billboard.
- You can – and should – be creative!
When you use your imagination, amazing ads can be used to call attention to your brand. You can take advantage of the size or 3D format of the Mobile Billboard or even the “moving” aspect. People enjoy been surprised by new ads. Learn more about that!
- It’s measurable!
Using high-tech tracking devices, Mobile billboards can identify unique impressions as the truck travel throughout different regions and demographics. Imagine how many views (and I’m talking about millions here) you’ll have monthly with just 1 Moving Billboard let an alone having an entire fleet of truck advertising wraps!
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