When we think of billboard advertisements, we often think of the big signs sprawled all over downtown areas like Times Square. However, have you ever heard of mobile billboards? Mobile billboards are exactly what you think they are – billboards on wheels. If you’re planning to launch a new OOH campaign, consider the following five reasons as to why mobile billboard advertisements are BETTER than traditional static billboards:
Mobile billboards are placed on trucks or large vehicles which are almost always incredibly visible for passersby, drivers and passengers. Meanwhile, static billboards are usually above eye level and generally face more advertising clutter. Think about it this way – by advertising on static billboards, your strategy becomes merely hoping and praying that people will look up and notice your ad. By contrast, with mobile billboards, you are delivering your ads directly in front of people – a much more effective strategy when it comes to getting more targeted impressions. In fact, according to research done by the Truck Signage Network (TSN), commercial truck ads are 65% more effective than traditional advertising mediums, including static billboards.
Flexible geo-targeted advertising strategies
The obvious benefit of mobile billboards over static billboards is, well, they can move! As such, you are sure to cover a greater market radius when you decide to put your campaign on wheels. Your mobile billboard advertisements can move city to city, street to street, and hit the various target areas – whether they be residential, commercial, or industrial areas. It is the perfect outdoor advertising medium for general brand awareness when considering its geo-targeted advertising capabilities that static billboards don’t have. Moreover, with a moving billboard, you can strategically select routes that works best for your company’s campaign goals.
This is especially true when the truck side advertisement is driving through congested streets or traffic. Drivers have no choice but to look out on the road. On average, each of us spends upwards of 20 hours per week and travels more than 200 miles per week. Furthermore, according to Forbes magazine, 71% of us “often look at the messages on roadside billboards (traditional and digital combined) and more than one-third (37%) report looking at an outdoor advertisement each or most of the time they pass one.
Mobile billboard suppliers tend to have more flexible contracts than static billboard suppliers, as they tend to measure their rates by weeks. By industry standard, most billboard suppliers require at least a 3-month contract. So, if you’re not sure you have enough marketing budget to launch a full-blown, city-wide billboard campaign, start small and strategically with mobile billboards.
Cost per thousand advertising impressions (CPM) is the term used to indicate the cost of 1,000 impressions received from one advertisement. In basic terms, the number of impressions is the number of times your advertisement reached (or was viewed) by a potential customer. The quantity of impressions generated by an ad gives a company an indication of the relevancy of its campaign. Vehicle wraps have one of the lowest CPM compared to any other type of OOH advertising, including static billboards.
Industry analysts have been researching the effectiveness of mobile billboards for years. Recent studies have shown that mobile OOH billboards have a whopping 97% recall rate, and 96% of survey respondents stated they consider mobile advertising to be more effective than other traditional OOH. Additionally, The American Trucking Association found that 91% of the targets noticed the text and graphics on truck advertising, and on local routes, monthly impressions ranged from one to four million hits. Furthermore, it can be found that 94% of respondents recalled seeing the mobile billboard, with 80% recalling the specific advertisement; the billboards resulted in a sales increase of 107%!
Advertising with mobile billboards has a plethora of advantages when compared to traditional static billboards – including the aforementioned. Simply put, mobile billboard advertising solves every problem advertisers once faced with static billboard advertising. If you’re looking to boost your outdoor campaign ROI, look no further than to mobile billboards.