July 14, 2021
OOH Advertising is constantly evolving. As the years have gone by, it has transitioned. Today, the global market for OOH accounts for about $29 billion, which is a significant amount. The outdoor advertising market is one of the oldest and most enduring markets for advertising. What is the reason for this? New capabilities and creativity […]
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June 23, 2021
As we live in a fast-paced world, travelling by public transport is the most convenient way to commute to and from work. Because advertisers do not wish to miss out on any opportunities to market their brands, advertising on public transportation is one of the most effective marketing strategies. Furthermore, it gets even more difficult […]
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May 19, 2021
Technology has been synonymous with big brand digital names such as Apple, Google, Snapchat, and Instagram for as long as we can remember. These online platforms have created brand awareness, transforming digital marketing as we know it. However recently, these tech companies have gone old school, committing to outdoor billboard advertising and Out-of-Home (OOH) advertising […]
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May 13, 2021
Brands are always looking for ways to make their products and services stand out in their respective market. Some look to connect with their audience through elements like emotional appeal, repetition, or symbolism—but what’s one advertising technique that combines these strategies and is quickly gaining traction in 2021? Across the board, the answer to this […]
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May 12, 2021
The world is changing rapidly, with new businesses being started every day, and the need to market new brands is in high demand. Even though we do live in a digital world and everything is at our fingertips, the world is still busy with its chores, which explains why many new brands sometimes are unable […]
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March 4, 2021
Ever wonder how billboards first emerged? Take Times Square for example, the vibrant colors and lights from billboards illuminate the street corners and are now its trademark. But what is the history behind these billboards? In today’s world, Out-of-Home (OOH) advertising is not only confined to billboards, it consists of a mix of billboards, digital […]
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February 9, 2021
Everyone loves a good story. But with the seemingly never-ending pandemic, people are looking for even more compelling stories to engage with, learn something new, or simply to just entertain them while they’re stuck in lockdown. This is exactly why the art of storytelling has drastically increased in the past few months and will continue […]
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January 21, 2021
In the ever-changing world of advertising and marketing, one thing remains true – customer loyalty is key for businesses to survive. Brand loyalty and trust go hand-in-hand and are both vital components that businesses must gain in order to become a top-of-mind brand. It might sound easy, but brands often miss the mark when it […]
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January 20, 2021
As we leave 2020 in the past, we take on the new year with a refreshed sense of hope for the advertising industry. This is especially true for Out-of-Home (OOH) advertisers as consumers become accustomed to social distancing regulations, giving them confidence to advertise outdoors again. People are once again returning to the streets, which […]
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January 13, 2021
2020 has definitely taken the world by surprise, as no one could have predicted such a sudden change in our daily lives that would ultimately affect almost every industry on a global level. Businesses of every kind have had to quickly adapt to this drastic change in consumer behavior to stay relevant and afloat. The […]
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