October 28, 2020
Real-estate firms and agents have way more challenges and obstacles when they try to create brand awareness with their customers compared to other industries. For starters, their target segment is very specific and most of the time it’s contained to a particular geographic area, which reduces their customer base significantly. Additionally, the proportion of millennials […]
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October 20, 2020
In the age of innovative digital technology, you would think that smartphone brands would focus a lot of their attention on mobile advertising to reach their target audience. Wrong. While it may seem ironic, tech companies like Apple are standing out by integrating their marketing campaigns with out-of-home (OOH) advertising. According to the Outdoor Advertising […]
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October 15, 2020
According to Statista, the Fast-Moving Consumer Goods (FMCG) market is the largest in the United States, with an estimated market value of $635 billion. This is why players in the FMCG market compete aggressively in advertising to showcase why and how their products are the best in the market. Today, there are over 343,106 billboards […]
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October 13, 2020
The secret to getting and holding the attention of customers has always been the perfect marketing tagline. The headlines that stand out are those that not only cause people to remember them, but also share them with others. Humorous, catchy, memorable, and impactful imagery, or a combination of all of the above, are what make […]
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September 25, 2020
With the invention of the Internet only a few decades ago, there also came major changes in various fields, like social networking, entertainment, and business. Without a doubt, social media platforms have become one of the major ways that people interact and connect with each other. This leads many to believe that online advertisements will […]
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September 23, 2020
Let’s face it — no one has the patience to wait for an episode of their favorite show to come out every week anymore! These days, people would much rather binge-watch shows at their leisure. In just the past two years, the US saw a decline of more than 7 million households subscribed to PA […]
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September 3, 2020
Sports fans everywhere were utterly devastated when the beloved sports world unexpectedly shut down due to the COVID-19 pandemic earlier this year. For months, fans have been craving entertainment and competition from their favourite teams — especially during April and May, when the NHL and NBA playoff seasons should’ve been in full swing. Despite the […]
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August 25, 2020
How do we recover from a historic crisis?It comes as a shock to no one that the advertising world, along with all other sectors of the economy, took an alarming and profound hit as the COVID-19 pandemic spread globally. Although all mediums of advertising have lost funding, OOH has the opportunity, over any other, to […]
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