December 3, 2020
As the winter months approach, companies are actively trying to promote their products and services in the most effective ways possible. Out-of-Home (OOH) advertising is one of the best ways to advertise this winter because of the creativity, consumer engagement, and brand awareness that this platform is able to achieve. A new Nielsen study revealed […]
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December 2, 2020
As we approach the new year, it’s safe to say that social media platforms have become an integral part of our daily lives. Now more than ever, businesses are depending on social media to thrive via e-commerce sales. Consumers are relying more on social media to stay updated, interact, and make purchases. According to a […]
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November 26, 2020
The world has come a long way from the industrial age to the digital age. Industries have provided many conveniences for our everyday life, however, somewhere along the way, the Earth has been taken for granted. The environment is in dire need for change and people have heard the call. The younger generations have become […]
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November 17, 2020
Fashion is one of the largest and most profitable industries in our modern society. Some of the most recognized clothing companies in the world, such as H&M, provide fast fashion that is highly in demand due to their amazing marketing campaigns. Out-of-home (OOH) advertising such as truck ads, billboards, posters and more, are the perfect […]
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November 11, 2020
OOH advertising is known as one of the most immersive and creative ways to advertise in the forms of billboards, posters, truck-side ads, and more. As the advertising industry continues to expand and grow, the future looks bright for OOH, particularly digital out-of-home (DOOH) advertising, with new trends emerging constantly. A statistical report on eMarketer, […]
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October 13, 2020
The secret to getting and holding the attention of customers has always been the perfect marketing tagline. The headlines that stand out are those that not only cause people to remember them, but also share them with others. Humorous, catchy, memorable, and impactful imagery, or a combination of all of the above, are what make […]
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September 23, 2020
Let’s face it — no one has the patience to wait for an episode of their favorite show to come out every week anymore! These days, people would much rather binge-watch shows at their leisure. In just the past two years, the US saw a decline of more than 7 million households subscribed to PA […]
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September 17, 2020
Since 2010, out-of-home (OOH) media has had consecutive revenue growth. Yes, you read that right, that’s 40 quarters and counting of consecutive growth! And there’s no coincidence for that. Despite being one of the oldest forms of advertising, OOH offers unparalleled benefits when it comes to multiple performance indicators. Some of the world’s biggest brands, […]
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September 2, 2020
In this day and age, information is constantly being thrown at consumers, making it increasingly challenging to effectively reach your target audience. Storytelling and content marketing helps to break through the unwanted clutter, and connect consumers with your message and brand in a memorable way. Out-of-home (OOH) exists in real time — unlike television or […]
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August 19, 2020
In the advertising world – creativity is king. Why? Because we’re constantly being exposed to advertisements every day, from every source imaginable – which makes it almost impossible to stand out. Fortunately for advertisers, creativity gives them the opportunity to be unique, create brand loyalty, and increase revenue. After all, if you can capture a […]
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