creativeOOH – Movia Media

Moving Media Blog

Tips To Make OOH Advertisements Effective

The world is changing rapidly, with new businesses being started every day, and the need to market new brands is in high demand. Even though we do live in a digital world and everything is at our fingertips, the world is still busy with its chores, which explains why many new brands sometimes are unable […]

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JCDecaux created an OOH ad where they tilted the car to let passersby see the inside of the car in a creative way.

Automakers Take OOH Ads To The Next Level

The best way to reach drivers is on the road, where consumers spend most of their time commuting to and from work on a daily basis. So where else would be a great place to advertise your next car or motor campaign better than on congested roads? The Texas A&M Transportation Institute issued a report […]

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The Evolution of OOH Advertising – Why the Legacy Lives On

Ever wonder how billboards first emerged? Take Times Square for example, the vibrant colors and lights from billboards illuminate the street corners and are now its trademark. But what is the history behind these billboards? In today’s world, Out-of-Home (OOH) advertising is not only confined to billboards, it consists of a mix of billboards, digital […]

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Out of Home 101 – What You Need to Know about OOH Advertising in 2021

What is Out-of-Home (OOH) Advertising? OOH is a form of advertising that’s located anywhere outside of a consumer’s home. It can be a mix of billboards, bus shelters, transit, mobile, place-based, and digital displays. Although it is considered a traditional medium, it remains ideal for bringing value to advertisers and helping brands reconnect with consumers. […]

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A billboard showing a shark and someone holding their phone up to it with the message on the phone "Turn on the light to reveal the ocean's most terrifying killer"

How Smartphones Increase OOH Advertising Engagement

In the past decade, smartphones have become the most popular available technology with over four billion active smartphone users worldwide. Smartphones are widely used for social media sharing, interacting with different apps, and gaining valuable data about one’s surroundings. In recent years, these mobile devices have been integrated into OOH (Out-of-Home) advertisements through posters, truck-side, […]

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OOH Augmented Reality – A Virtual Escape

In the world we live in today, human interaction is limited as we’ve quickly adapted to socially distancing ourselves from one another. As a result, people are constantly searching for alternatives to communicate better in order to overcome social isolation anxiety. Digital mediums that provide interaction such as social media, online gaming, and streaming platforms […]

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A funeral services OOH billboard with an old woman in a dress and the message "You always said you wouldn't be caught dead in that dress. You'd better tell them now."

The Most Controversial OOH Advertisements

The advertising industry is known for using creativity, innovation, and that ‘shock’ factor to captivate consumers into buying a product or service. Because of this, many advertisements can be seen as controversial. It seems that sometimes ads can spark more interest in an audience while other times they can be so controversial that the company […]

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New Year, New You – Fitness OOH Advertisements

It’s that time of year when a lot of people are ready to leave old habits behind that have been keeping them from achieving their goals and embrace new ones. We’ve all been exposed to the headlines, “New Year , New you,” or, “This Year is your Year,” at some point in our lives and […]

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billboard of a line of elephants walking with the text "55 killed a day help us stop their march to extinction"

OOH – Not Just For Sales

When you hear the word “advertising”, you will most likely associate it with a product or service. However, the industry is much more than just  boosting sales. As people’s attention on global matters and social issues becomes more and more fixated, many organizations and companies have realized and used advertising, especially OOH, to their advantages […]

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