February 1, 2023
The internet is a powerful tool for businesses of all sizes, allowing them to reach more customers and increase their profits. But it can also be expensive – especially when you start looking at online advertising costs. Fortunately, there are several ways that savvy business owners can save money on online advertising without sacrificing results. […]
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November 3, 2022
Written by: David Leo and Alma Escudero As a small business one of the trickiest things to help your business grow is to decide how to market and advertise your company. There are plenty of different routes for you to take including advertising on T.V or radio, or in the print sphere with magazines or […]
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May 12, 2022
(Source: Pixabay) If you take a look around, digital billboards are placed everywhere–they’re in metropolitan areas, on roads, and even in shops. The advertisements placed on these billboards are big, loud, and most importantly, effective in catching your attention. But have you ever wondered how they work? In the past companies had to coordinate with […]
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July 28, 2021
OOH advertising (also known as out-of-home advertising) as we know has evolved an enormous amount since its inception. Technology industries, food industries, gaming industries, you name it, have turned to OOH advertising to spread brand awareness through giant OOH billboards, and we have seen these companies benefit. Reddit co-founder Alexis O’Hanian announced in mid-2018 that […]
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July 27, 2021
As a business owner in a highly competitive business environment, you need to develop a strategy that makes your business stand out from the crowd. One of the most effective ways for you to do this is through out-of-home (OOH) advertising. In simple terms, OOH advertising is the act and art of displaying and creating […]
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June 29, 2021
On May 5th, 1821, a newspaper like no other was born “The Guardian”. Yeah! As you read, The Guardian has been educating readers on local and worldwide events for almost 200 years, as well as documenting and critiquing the world. It is utterly a success story that spreads hope to humanity. A Brief History The […]
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May 11, 2021
By many global measures, the UK is one of the top-performing advertising sectors in the world. According to official UK Government data released in February 2020, advertising and marketing generate Gross Value Added (GVA) of £18.6 billion! The UK is a hub for innovative advertising, especially when it comes to Out-of-Home. Recently, UK advertising companies […]
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April 8, 2021
Many countries have imposed lockdown procedures that have forced people to stay in their homes and close stores, which inevitably reduced engagement with consumers. As the summer approaches, some of the social confinement of COVID-19 will hopefully come to an end soon. As a result, people are eager to spend time out of their homes […]
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March 9, 2021
The world is slowly going back to normal, whatever our new normal is. Consumers, especially those in the U.S., are beginning to shop in stores once again. What’s different this time, is that consumers are expecting physical advertising campaigns instead of online responses. People are sick and tired of looking at their screens, they’re craving […]
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March 2, 2021
A new study was recently conducted by the Out of Home Advertising Association of America (OAAA) that found an increased appetite for outdoor experiences. This means that more people are willing to seek out activities that are outside their homes. Digital device burnout has been rising at a considerable rate for some time, with 75% […]
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