February 18, 2021
What is Out-of-Home (OOH) Advertising? OOH is a form of advertising that’s located anywhere outside of a consumer’s home. It can be a mix of billboards, bus shelters, transit, mobile, place-based, and digital displays. Although it is considered a traditional medium, it remains ideal for bringing value to advertisers and helping brands reconnect with consumers. […]
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January 5, 2021
What a year it’s been for the advertising world. We saw economic decline, countless businesses close, and marketing budgets cut in half. According to Statista, global media spending is projected to amount to $691.7 billion U.S. in 2020, some $20 billion less than previously expected for this year. More specifically, according to the OAAA, Out-of-Home […]
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December 29, 2020
As we gladly say goodbye to this peculiar year that’s left us feeling exasperated for what feels like a decade, hope is slowly seeping through the creeks in the form of a vaccine that may revivify our world. The COVID-19 virus has affected every aspect of our lives today. Industries are constantly trying to cope […]
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December 14, 2020
During a difficult time like the pandemic, where hosting educational fairs to attract students isn’t possible, schools are relying on other alternatives to get the same results. One way to do so is with the out-of-home (OOH) advertising medium. This article will take a look at why and how the academic world is using OOH […]
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December 4, 2020
When you hear the word “advertising”, you will most likely associate it with a product or service. However, the industry is much more than just boosting sales. As people’s attention on global matters and social issues becomes more and more fixated, many organizations and companies have realized and used advertising, especially OOH, to their advantages […]
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December 2, 2020
As we approach the new year, it’s safe to say that social media platforms have become an integral part of our daily lives. Now more than ever, businesses are depending on social media to thrive via e-commerce sales. Consumers are relying more on social media to stay updated, interact, and make purchases. According to a […]
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December 1, 2020
With the winter season quickly approaching, it’s also that time of year for gift giving and receiving. Companies are beginning to ramp up their advertising efforts in preparation for the annual holiday shopping festivities. However, this unprecedented year has brought on new challenges for advertisers – especially when it comes to finding ways to reach […]
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November 27, 2020
One of the biggest and most important U.S. Presidential Elections took place earlier this month and the buzz surrounding it still hasn’t died down. As we count down to the new term in January 2021, let’s go down memory lane and take a look back at some of the most memorable political OOH campaigns throughout […]
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November 26, 2020
The world has come a long way from the industrial age to the digital age. Industries have provided many conveniences for our everyday life, however, somewhere along the way, the Earth has been taken for granted. The environment is in dire need for change and people have heard the call. The younger generations have become […]
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November 25, 2020
Tech brands use billboards as their preferred channel of advertising when they need to reach a diverse audience. They also see billboards as an ideal medium to increase their brand awareness. App companies saw increased downloads and organic searches of their apps because of successful outdoor campaigns. Some of the big names in the technology […]
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