February 3, 2021
Digital Out-of-Home (DOOH) advertising has been increasing in popularity and scope over the past five years. This is because the medium has become easier to use, more creative, and better at targeting any given demographic more precisely. Add a global pandemic into the mix, and the use and the development of DOOH increases at an […]
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December 15, 2020
Since the beginning of the pandemic, travelling behaviours throughout Canada have drastically changed as health advisors continue to encourage everyone to stay inside their homes. Now that we’ve been dealing with COVID-19 for roughly eight months, we’ve seen restrictions ease in specific areas, meaning that people are leaving their homes more and going about their […]
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December 14, 2020
During a difficult time like the pandemic, where hosting educational fairs to attract students isn’t possible, schools are relying on other alternatives to get the same results. One way to do so is with the out-of-home (OOH) advertising medium. This article will take a look at why and how the academic world is using OOH […]
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December 4, 2020
When you hear the word “advertising”, you will most likely associate it with a product or service. However, the industry is much more than just boosting sales. As people’s attention on global matters and social issues becomes more and more fixated, many organizations and companies have realized and used advertising, especially OOH, to their advantages […]
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November 27, 2020
One of the biggest and most important U.S. Presidential Elections took place earlier this month and the buzz surrounding it still hasn’t died down. As we count down to the new term in January 2021, let’s go down memory lane and take a look back at some of the most memorable political OOH campaigns throughout […]
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November 24, 2020
Now that fall is over and the winter months are upon us, consumers are beginning to think about holiday shopping. In a couple of days, one of the largest shopping events of the entire year will take place, where millions of people will take to shopping malls, stores, and online outlets to purchase products at […]
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November 12, 2020
Brand advertising wars are not something unheard of. They have been around since forever but have never really gone out of style. If anything, competitive advertising is stronger and more creative than ever. Depending on how you initiate a competitive campaign at your rival, or how you react to one directed at you, your brand’s […]
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November 5, 2020
Healthcare has always been one of the most pressing matters in the eye of the public. Especially during the pandemic, the limelight shines over the pharmaceutical industry brighter than ever before. With limited social gatherings and interactions, mass shutdowns of public spaces, along with declining ratings from traditional mediums, pharma companies are urged to modify […]
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November 3, 2020
Ever since the lockdown began due to the pandemic, people have been spending more time outdoors. This means that billboards and other forms of OOH advertisements are being viewed more than ever. Especially since outdoor experiences have once again been approved by the government, like visiting patios and parks, it has become much easier for […]
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October 29, 2020
It’s no secret that out-of-home (OOH) media plays an important role in various successful marketing campaigns. When being used in an effective mix of media, OOH can easily boost return on investment (ROI). Giant digital companies like Spotify and Google, while dominating the online world, still deeply depend on OOH advertising to help reach their […]
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