advertising – Movia Media

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A Look Into the UK’s OOH Scene

By many global measures, the UK is one of the top-performing advertising sectors in the world. According to official UK Government data released in February 2020, advertising and marketing generate Gross Value Added (GVA) of £18.6 billion! The UK is a hub for innovative advertising, especially when it comes to Out-of-Home. Recently, UK advertising companies […]

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How Interactive OOH Ads Create Everlasting Bonds With Consumers

There’s a lot to be said for Out-of-Home (OOH) advertising being an engaging medium because of its ability to be tangible, present, and striking. However, what often really makes the medium stand out from the rest, is its ability to be made into an interactive demonstration, encouraging consumer participation. Interactive advertising is a media-based marketing […]

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The Development of Dynamic DOOH Advertising

Digital Out-of-Home (DOOH) advertising has been increasing in popularity and scope over the past five years. This is because the medium has become easier to use, more creative, and better at targeting any given demographic more precisely. Add a global pandemic into the mix, and the use and the development of DOOH increases at an […]

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Canadian Travel Behaviour and OOH During the Pandemic

Since the beginning of the pandemic, travelling behaviours throughout Canada have drastically changed as health advisors continue to encourage everyone to stay inside their homes. Now that we’ve been dealing with COVID-19 for roughly eight months, we’ve seen restrictions ease in specific areas, meaning that people are leaving their homes more and going about their […]

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University's billboard with the text "You in the back" is not your name.

The Use of OOH in The Academic World

During a difficult time like the pandemic, where hosting educational fairs to attract students isn’t possible, schools are relying on other alternatives to get the same results. One way to do so is with the out-of-home (OOH) advertising medium. This article will take a look at why and how the academic world is using OOH […]

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billboard of a line of elephants walking with the text "55 killed a day help us stop their march to extinction"

OOH – Not Just For Sales

When you hear the word “advertising”, you will most likely associate it with a product or service. However, the industry is much more than just  boosting sales. As people’s attention on global matters and social issues becomes more and more fixated, many organizations and companies have realized and used advertising, especially OOH, to their advantages […]

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billboard with the text "Vote Tuesday, November 6"

Most memorable political OOH ads

One of the biggest and most important U.S. Presidential Elections took place earlier this month and the buzz surrounding it still hasn’t died down. As we count down to the new term in January 2021, let’s go down memory lane and take a look back at some of the most memorable political OOH campaigns throughout […]

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Tubi's digital billboards, one saying "Dear Netflix, I had my first freesome last night.", one saying "Dear NYC, you free tonight? Because we are."

OOH Caught Between Brand Wars

Brand advertising wars are not something unheard of. They have been around since forever but have never really gone out of style. If anything, competitive advertising is stronger and more creative than ever. Depending on how you initiate a competitive campaign at your rival, or how you react to one directed at you, your brand’s […]

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OOH in the Healthcare Industry

Healthcare has always been one of the most pressing matters in the eye of the public. Especially during the pandemic, the limelight shines over the pharmaceutical industry brighter than ever before. With limited social gatherings and interactions, mass shutdowns of public spaces, along with declining ratings from traditional mediums, pharma companies are urged to modify […]

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