October 27, 2020
For decades, out-of-home (OOH) advertising has been a highly suitable advertising medium for companies within the retail industry. This is because they are highly visibly, unskippable, visual, large, bold, and they reach consumers at an extremely crucial point in their purchase making decisions – right before they walk into a store. These days, it’s becoming […]
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October 22, 2020
Back in the day, the general public would be able to make an instant connection with the traditional methods of marketing – a short message that’s packed with information to try and get people to buy a product or a service. However, as modern society develops, marketing has become a huge and stimulating industry – […]
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October 21, 2020
Out-of-home (OOH) advertising continues to rise in popularity as companies make use of enormous billboards to increase their exposure. Traditional radio, television, and online advertisements aren’t always enough to reach a mass audience. By including several different mediums of advertising within a campaign, companies are able to market their products and services in the most […]
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October 16, 2020
Remember those magical newspapers with moving pictures and talking paintings in the Harry Potter world we all know and love? Well, it’s not just fictional anymore. Along with the development of technology, marketing is continuously changing and growing, with channels like social media and digital out-of-home (DOOH) leading the way. While DOOH was introduced into […]
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September 25, 2020
With the invention of the Internet only a few decades ago, there also came major changes in various fields, like social networking, entertainment, and business. Without a doubt, social media platforms have become one of the major ways that people interact and connect with each other. This leads many to believe that online advertisements will […]
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September 17, 2020
Since 2010, out-of-home (OOH) media has had consecutive revenue growth. Yes, you read that right, that’s 40 quarters and counting of consecutive growth! And there’s no coincidence for that. Despite being one of the oldest forms of advertising, OOH offers unparalleled benefits when it comes to multiple performance indicators. Some of the world’s biggest brands, […]
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August 27, 2020
So you’ve decided that you’re going to incorporate out-of-home (OOH) into your next marketing campaign (great choice!), and you’ve got the design, location, and placement of your advertisements down to a T. Only, now you’re wondering how long you should leave your message out there for the world to see — a few days, a […]
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August 18, 2020
Late last year, we were all freaking out about the next possible recession when the yield curve for US Treasury bonds inverted – one of the first signs that an economy is shrinking. Now in 2020, with the most unexpected turn of events due to the coronavirus pandemic, we have actually found ourselves in an […]
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