Technology has made great changes to our everyday lives. That also works when we’re talking about out-of-home (OOH) advertising. In the past decade, we’ve been seeing more print billboards being replaced by digitized versions. And it comes as no surprise that more brands are willing to spend more in their outdoor advertising in order to reap the benefits that digital offers — from flashing graphics that can’t be missed to viewer tracking abilities. In fact, in just the first quarter of 2020, 30% of the total $1.86 billion revenue of OOH in the United States was attributed to digital media, and this number is only increasing.
But what exactly is digital out-of-home (DOOH) media? Well, digital billboards are like LCD screens which you see on the streets. They’re a great way of promoting your brand and products, since you can create videos and motion graphics for advertising. However, these kinds of media can be four times the value of traditional billboards!
Some marketing professionals also say that you must use digital billboards carefully, because, depending on the location, too much movement on display can be distracting for vehicles. What marketers usually recommend is to avoid putting your tv commercial on your digital billboard and use them for rotation of more static ads.
On the other hand, a moving billboard is a traditional out-of-home media that puts ads on the side of trucks that runs around the streets spreading brand awareness. They can be accommodating, especially when you want to reach a high number of targets.
If you think that technology has nothing to do with it, you are here for a treat! Moving billboards use sophisticated GPS device that uses people’s cellphone’s Wi-Fi signals to count the number of targets impacted with a company’s advertisement. Cool, right?
As you can see, technology is here for our favour, and it’s our job as marketers to understand the best way of using it for the growth of our business. If you have something to add about this subject, comment!
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