Moving Media Blog
Digital Billboards vs. Mobile Billboards – What do I do?
October 17, 2017
Technology has brought us great changes in life and business. That also works when we’re talking about out-of-home advertising, as we’re already used to see many digital billboards on the streets of Toronto. Have you thought about including digital or traditional billboards in your marketing campaign?
We most certainly have, and we’ll tell you all about them!
Digital billboards are like LCD screens which you see on the streets, are a great way of promoting your brand and products, since you can create videos and motion graphics for advertising. However, these kinds of media can be four times the value of traditional billboards!
Some marketing professionals also say that you must use digital billboards carefully, because, depending on the location, too much movement on display can be distracting for vehicles. What marketers usually recommend is to avoid putting your tv commercial on your digital billboard and use them for rotation of more static ads.
On the other hand, a moving billboard is a traditional out-of-home media that puts ads on the side of trucks that runs around the streets spreading brand awareness. They can be accommodating, especially when you want to reach a high number of targets.
If you think that technology has nothing to do with it, you are here for a treat! Moving billboards use sophisticated GPS device that uses people’s cellphone’s Wi-Fi signals to count the number of targets impacted with a company’s advertisement. Cool, right?
As you can see, technology is here for our favour, and it’s our job as marketers to understand the best way of using it for the growth of our business. If you have something to add about this subject, comment!
Want to know more about Moving Billboards? Click here!
Radio Advertising and Moving Billboard – It’s a match!
October 13, 2017
According to research from the marketing intelligence firm Warc (learn more about it), Canada’s advertisements is expected to grow 2.4% this year. With all the companies increasing their investments in media, how can your company differ?
One of the best marketing strategies is to develop coordinated campaigns where you use more than just one media. By investing in different vehicles of promotion, you will impact your target like never before.
Two important media that are in continued growth is radio and Outdoor Advertising. Let’s check why it’s a good idea to invest in billboard advertising if you already advertise on the radio:
First, outdoor advertising is any advertising that targets consumers while they are out of their home, like a moving billboard (an advertisement placed on truck sides). Meanwhile, radio advertisement, as you can probably imagine, it is all about commercials and sponsors used in radio broadcasting.
According to the Radio Marketing Bureau, radio reaches 91% of Canadians each week. Technavio, a technology and research firm, says that globally the OOH market will experience a growth rate of 5% each year and will be worth approx. US$45.5 billion by 2021.
Not enough reasons for you? Then follow me on this scenario.
Imagine someone is driving around town, listening to the radio and suddenly your commercial start playing, and later a moving billboard passes through the vehicle with your advertisement. How’s that for brand awareness? It’s a perfect match!
The DioGuardi Tax Law firm did one well-succeed example of a coordinated campaign between radio and an Out-of-home advertisement. The company developed an impactful campaign with the slogan “Deal with the Taxman” using radio and OOH ads as a strategy. We all heard it & we all saw it!
Want to know more? Give us a call and let’s talk about your next campaign!
Moving Billboard vs. Bus Shelter Advertising – How can I decide?
October 6, 2017
Today we’re going to talk about two different Out-of-home advertising media and which one you should consider using in your marketing plan: moving billboard and bus shelter advertising.
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Radio Advertising and a Moving Billboard – It’s a Match!
October 5, 2017
According to a research from the marketing intelligence firm Warc (check it out here), Canada’s advertisements is expected to grow 2.4% this year. With all the companies increasing their investments in media, how can your company differ?
One of the best marketing strategies is to develop coordinated campaigns where you use more than just one media. By investing in different vehicles of promotion, you will impact your target like never before.
Two important media that are in continued growth is radio and OOH advertisement. Let’s check why it’s a good idea to invest in Outdoor Advertising if you already advertise on the radio:
First, an OOH ad is any advertising that targets consumers while they are out of their home, like a moving billboard (the advertisement that is placed on truck sides). Meanwhile, radio advertisement, as you can probably imagine, it is all about commercials and sponsors used in radio broadcasting.
According to the Radio Marketing Bureau, radio reaches 91% of Canadians each week. Technavio, a technology and research firm, says that globally the OOH market will experience a growth rate of 5% each year and will be worth approx. US$45.5 billion by 2021.
Not enough reasons for you? Then follow me on this scenario.
Imagine someone driving around town, listening to the radio and suddenly your commercial start playing, then at the same time, or later a moving billboard passes by with the same advertisement. How`s that for brand awareness? It`s a perfect match!
The DioGuardi Tax Brokers did one well-succeed example of a coordinated campaign between radio and the Out-of-home advertisement. The company developed an impactful campaign with the slogan “Deal with the Taxman” using radio and OOH ads as a strategy. We all saw it! The campaign received over 40M Impressions over four months on three trucks in Toronto!
Want to know more? Give us a call and let’s talk about your next campaign!
