Truck advertising is one of the most common forms of mobile advertising, used worldwide by many different types of companies such as Coca-Cola, McDonalds, and Walmart–the list is endless. Although many marketing experts tend to label truck advertising as an outdated, old-school method of advertising, the truth is that truck advertising is more effective in today’s day and age compared to other advertising methods than ever before. With the help of modern technology such as beacon analytics and tracking devices installed in mobile advertising trucks, your business can enjoy exclusive targeting for the custom demographics of your choice! That’s right, truck advertising is no longer taking on the role of a traditional moving billboard, instead, truck advertising can prove to be highly beneficial for your business in various exciting ways. For starters, it can drastically increase the brand awareness of your company by choosing the routes for the trucks that are best aligned with your company’s ideal target audience. To add to that, truck advertising is highly cost-effective as compared to many other forms of marketing which are not only time-consuming but require a relatively big budget as well as set contracts. To give you a better understanding of how truck advertising can skyrocket the reach of your business, let’s discuss the benefits in detail.
(Source: Pixabay)
Does Truck-side advertising really work?
Yes, yes it does. As a matter of fact, truck-side advertising – in certain situations – tends to work more effectively and conveniently than other traditional marketing strategies, all the while saving you the marketing dollars. For example, one of the biggest advantages that a business enjoys while using truck advertising is limitless brand exposure. Think about it, your business is on the side of a truck that is roaming through the city for hours at a time. If we take traffic into consideration, this equates to large amounts of exposure to thousands of eyes! Now, what does this mean? You are developing a bond and a very strong connection with the public eye, even if they are not your direct customer. On a psychological level, your business is building a strong familiarity with the minds of your potential consumers. The more they see your business on the side of a truck, the better the chances of customer conversion and your company popping into their minds when searching for a product or service.
How else will my business benefit from truck advertising?
Large amounts of exposure are just one of the many advantages and benefits that your business will receive once you decide that truck advertising is the right fit for your company. Along with increased brand awareness, you also get to track the analytics of your audiences with beacon technology, start an extensively effective demographic targeting, and deliver your brand message to virtually any location (Including the areas where other forms of OOH cannot reach) as well as reducing your costs all at the same time!
Here are some more lucrative advantages of businesses that use truck-side advertising:
It Overcomes Traditional Restrictions
With traditional methods of advertising such as commercials, mobile advertisements, and stationary billboards, there is the issue of placement, rates and timing. With regard to placement, there is no sure-fire way to make audiences view your advertisements, after all, we can’t control where consumers look and how they react to advertisements. Commercials can be switched off, ad blockers can be used to hide mobile and internet advertisements, and it is oftentimes difficult to pinpoint a single stationary billboard placed among many. Truck advertisements overcome many of these issues. While on the road, truck ads cannot be ignored or skipped. They are often creative, loud, and colourful, but not seen as invasive–perfect for catching your audiences’ attention.
The rates for truck advertisements also make it an attractive option for many companies. Compared to other types of advertising, it is no secret that truck advertising gives a great bang for your buck–after all, it has one of the best cost-per-impression rates among all types of advertising strategies. Finally, capturing the attention of your audience is all about timing, and truck advertising can easily reach targets in the right place and at the right time. As people are making their commute to work, it is likely that they will spot truck advertisements out of the corner of their eye. In addition, truck advertising is also unlimited. This means companies can advertise the product for as long as they want. With traditional billboards, there are often contracts and timeframes imposed on an advertisement campaign. But this does not have to be true with truck advertisements. And if the company is lucky, long-term contracts can be made with truck owners to display their advertisement.
It Generates a Positive Opinion
Unlike other types of advertisements, truck advertisements work in a subtle way. They aren’t in-your-face, they aren’t invasive, but they catch your eye. Why is that? Because they stand out. Because of the full-colour designs that are used for these advertisements, truck advertisements are often eye-catching and memorable on the road. However, they also stand out to pedestrians walking by. On smaller roads, trucks already stand out among the endless number of cars due to their size. Coupled with the vehicle’s size, the eye-catching elements of your visual will have people stealing a couple of glances, whether they realize it or not.
Truck advertisements are also effective because they appear in many areas of customers’ daily lives. On their commute, while they’re shopping, or wherever they travel–the possibilities are endless. But at the end of the day, this repeated, yet subtle, exposure is what makes truck advertisements so successful. It is a constant reminder of a brand, service, or product, which is especially effective when customers are on their way to making a purchase. Sometimes, viewers of these ads also think that the products that are being advertised on these trucks are the products that are being delivered. This causes them to think that the city they reside in uses these services and products which helps in generating a positive impression about the brand. Thus, truck ads provide brand recognition, they lay out what companies have to offer, and they show where consumers can find what’s being advertised. All of this leads to recall of your brand when consumers are seeking a product or service of your nature.
It Increases Reach and Brand Awareness
One of the greatest benefits of truck advertising is its reach. And what is more important in advertising than reaching your audience? Truck advertisements reach a much wider audience than static billboards. This is because trucks navigate their way through the city and country on multiple routes, reaching audiences both locally and internationally of different backgrounds, ages, etc., attracting the attention of many. Truck advertising truly takes on a one-to-many when it comes to advertising. With a static billboard, reach depends on how visible it is to those who pass around it. Not only will they be competing with other billboards and advertisements to capture audiences’ attention, but people can completely pass it by if they are not paying attention. These problems are significantly reduced with truck advertisements.
(Source: Pixabay)
With other types of advertisements, such as mobile and internet ones, ads will only reach individuals who are only on certain websites or of a certain demographic. Moreover, there is a multitude of browser extensions that help consumers bypass and block the various advertisements that inundate their screens. With commercials or magazine advertisements, only readers will be exposed to the ads presented within them, with an even smaller percentage expressing interest. This problem is less prevalent with truck advertisements. This is because companies can target specific areas during specific times of the day to ensure that their ad campaigns are being presented in high-traffic areas. With an eye-catching creative placed on a large platform for everyone to see, the ad campaign will reach large and diverse audiences without fail. Trucks can even continually move through bustling areas and grab the attention of as many people as possible, showing the true effectiveness of mobile billboards.
What people tend to forget is that, when someone views your ad, they are not just seeing your message. It also informs the viewer that everyone else also sees what you are seeing, creating a herd mentality and favourable impression that increases sales and brand loyalty. This goes without saying but truck advertisement ensures that everyone within the vicinity has their eyes on the truck advertisement wherever it goes, making it a truly useful marketing strategy. Statistics show that up to 95% see the advertisements that are plastered on trucks and remember them too, which is extremely important. In contrast, other types of advertisements are less effective because they exist in a space where other ads are also competing for consumers’ attention. The beauty of truck advertising is that they are less common in everyday life compared to billboards, video advertisements, and so on. But them being so rare on a day-to-day basis is what makes them highly effective at standing out and capturing the attention of many people. In other words, people cannot seem to resist mobile billboards, whether they are aware of it or not.
It is Cost-Effective
As previously mentioned, truck advertisements are highly cost-effective which means they are a great option for companies with a limited budget. However, this does not mean that truck advertising is a tactic that is only reserved for companies that cannot afford other types of advertisements. Truck advertisements are a great way to supplement other ongoing ad campaigns that a company is currently running. For example, Pepsi is no stranger to the advertising world. You can tell because their ads are virtually anywhere and everywhere. They have a substantial budget that is spent on iconic commercials starring Britney Spears, Beyoncé, and many other notable celebrities and public figures. They are all over social media platforms, magazines, radios, and many other outlets. However, they also turn to trucks as a way to advertise their products. This ensures that the company is reaching as many people as possible no matter where they are or what type of media they are engaging in, and it is always highly effective.
Truck advertisements also have low cost-per-impression, a rate that is much lower than any other type of media or form of advertising. It costs around the same as a small advertisement but is blown up to the same extent as a billboard advertisement, with an even greater ability to attract the attention of those who are within the surrounding area. It has been seen to reach more consumers than other, more traditional, types of advertising within the same timeframe, having a notable influence on when consumers are considering, deciding on and making purchases. These effects are even stronger when exposed to these advertisements while travelling or commuting. Statistics show that truck advertisements have been seen to increase sales up to 107%. In contrast, static billboards have only been to do so by 54%. So despite everything truck advertisements are a truly effective way of advertising, which is why brands continue to use and invest in it.
Truck advertising is a highly beneficial as well as a cost-effective method of taking your business to the next level. In the noisy world of marketing where just about every company is doubling down on social media and other methods, which are still highly regarded and effective, truck advertising can be a phenomenal alternative for your business which can yield just as effective results, with less than half the costs! Brand awareness is one of the most crucial variables of a successful business because if nobody knows of your business – your business does not exist. So with all of the benefits, we mentioned today, are you thinking of ways to stir up the creativity level of your business? This means you might want to look into truck-side advertising and how it can apply to your brand.
