October 29, 2020
It’s no secret that out-of-home (OOH) media plays an important role in various successful marketing campaigns. When being used in an effective mix of media, OOH can easily boost return on investment (ROI). Giant digital companies like Spotify and Google, while dominating the online world, still deeply depend on OOH advertising to help reach their […]
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October 14, 2020
Did you know that an estimated 83% of the U.S. population lives in urban areas? By 2050, this number is projected to grow to 89% of the U.S. population. Urbanization is a global trend reflecting the growing population of the world. Some of the top reasons why people are moving to big cities are due to lifestyle, education […]
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September 9, 2020
The service category is making strides, as the global economy looks to experience a long term shift from products to services – and services are becoming a large part of the GDP. For most service-based brands it can be challenging to reach your target audience, especially with the competition. Out-of-home (OOH) advertising can help drive […]
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September 8, 2020
The demand for out-of-home (OOH) advertising has remained strong over the years, with advertisers and brands often turning to static billboard agencies (such as Pattison, Astral, and Outfront) to expand their outdoor presence. As effective as static billboards are, they can add up in advertising costs and the scope of their impact is limited by […]
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August 25, 2020
How do we recover from a historic crisis?It comes as a shock to no one that the advertising world, along with all other sectors of the economy, took an alarming and profound hit as the COVID-19 pandemic spread globally. Although all mediums of advertising have lost funding, OOH has the opportunity, over any other, to […]
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