Truck-sideOOH – Movia Media

Moving Media Blog

And The Award Goes to…OOH Advertising! Why OOH is a Star Performer for Advertising Film and Series

I think we can all agree that cozying up on the couch and binge watching the latest TV series is all anyone’s been doing on their weekends lately. People’s media habits have become limited to online activities and watching television. According to The National Center for Biotechnology Information, 73% of people agreed to a significant […]

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A digital billboard that says "Me: It's okay the breakup was mutual" and the other side says "Also me: Sad Indie Song"

Why Storytelling is the Top Trend for OOH in 2021

Everyone loves a good story. But with the seemingly never-ending pandemic, people are looking for even more compelling stories to engage with, learn something new, or simply to just entertain them while they’re stuck in lockdown. This is exactly why the art of storytelling has drastically increased in the past few months and will continue […]

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Reaching Consumers During Lockdown Using OOH

2020 has definitely taken the world by surprise, as no one could have predicted such a sudden change in our daily lives that would ultimately affect almost every industry on a global level. Businesses of every kind have had to quickly adapt to this drastic change in consumer behavior to stay relevant and afloat. The […]

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A Bud Light truck-side ad with the message "Cheer your team, as a team".

How to Make Your Mobile OOH Advertisement Stand Out

Out-of-Home (OOH) advertising has many different types of mediums. But one of the most exciting ways you can make your ad campaign stand out is through the use of mobile advertising. By placing your ad on a truck-side, passersby from all kinds of geographic areas will be able to watch your ad in motion. The […]

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Best Truck-side Advertisements Of 2020

What a year it’s been for the advertising world. We saw economic decline, countless businesses close, and marketing budgets cut in half. According to Statista, global media spending is projected to amount to $691.7 billion U.S. in 2020, some $20 billion less than previously expected for this year. More specifically, according to the OAAA, Out-of-Home […]

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The Fate of the Furious billboard at the Eaton Center.

Why Location is Important in OOH Advertising

When it comes to out-of-home (OOH) advertising, location is perhaps one of the most important aspects to consider when deciding on a marketing strategy. Unlike TV, online, or radio ads, OOH is the only advertising medium that is able to change its location to maximize the amount of impressions it creates. Whether you’re using billboards, […]

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A Spotify holiday ad that says 'Everyday is Christmas'.

Most Effective OOH Ad Campaigns for the Holiday Season

As the holidays approach us, it becomes more important than ever for companies to produce creative, exciting, and festive advertising campaigns to drive consumer engagement and increase sales. With events such as Christmas, Black Friday, and Boxing Day, it’s no wonder why these weeks are the busiest of the year, especially when considering companies increase […]

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Purolator's new Mobile Quick Stop service truck with the city of Toronto in the background.

Top Tips for OOH Advertising During the Wintertime

As the winter months approach, companies are actively trying to promote their products and services in the most effective ways possible. Out-of-Home (OOH) advertising is one of the best ways to advertise this winter because of the creativity, consumer engagement, and brand awareness that this platform is able to achieve. A new Nielsen study revealed […]

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truck's trailer ad creating a =n illusion of a giant coca cola bottle

Ways To Make Your Truck Ad Pop!

It’s no secret that out-of-home (OOH) media plays an important role in various successful marketing campaigns. When being used in an effective mix of media, OOH can easily boost return on investment (ROI). Giant digital companies like Spotify and Google, while dominating the online world, still deeply depend on OOH advertising to help reach their […]

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