January 7, 2021
Out-of-Home (OOH) advertising has many different types of mediums. But one of the most exciting ways you can make your ad campaign stand out is through the use of mobile advertising. By placing your ad on a truck-side, passersby from all kinds of geographic areas will be able to watch your ad in motion. The […]
Read More
October 29, 2020
It’s no secret that out-of-home (OOH) media plays an important role in various successful marketing campaigns. When being used in an effective mix of media, OOH can easily boost return on investment (ROI). Giant digital companies like Spotify and Google, while dominating the online world, still deeply depend on OOH advertising to help reach their […]
Read More
July 3, 2019
Sometimes you drive or walk by some amazing Advertising work, and you wonder exactly how much money and effort went into such a masterpiece. Some other time, it’s so bad that you wonder why it’s even there in the first place. Well, I can try to answer to at least one of these questions: How much did that billboard ad you love so much cost?
Read More
June 25, 2019
There are so many answers to this question that you need to follow several steps before getting the answer you want. First, you must determine what is best for your brand, secondly, make an advertising plan, and finally, implement it. Of course, there are preparations to be made first. I know it sounds like a long process, and it is. However, it’s not as bad as you may think.
Read More
April 25, 2019
The beautiful thing about truck side advertising is that it has the ability to surprise people with experiential and impactful moments. Sometimes, truckside advertising fuels excitement in the crowd, leading to unexpected delights, and energizes audiences looking onward or interacting with it. Box truck advertising can create hype in people who are normally going about their day on the streets, in their cars, or on campus. Advertising this meaningful deserves to be shared and highlighted, not left forgotten. According to a survey by the RYP & Becker Group, 97% of respondents were able to recall the ad displayed on the truck. This is an impressive amount of heads able to remember the truck side ad; this number is not as common in other advertising mediums.
Read More
April 11, 2019
Finding the right company to advertise and experiment with mobile billboards or vehicle decals with can be tough, but this list will narrow down some choices for you in the Ontario region. Vehicle wraps are an effective wrap to promote a new business, create brand awareness, or get potential clients to take action towards a service they may need or never knew they needed. They reach wider audiences, as they are seen hitchhiking place-to-place on the exteriors of cars, trucks, or trailers. They’re non-aggressive, as they fit perfectly in with an outdoor environment by matching the style of other vehicles (just a lot brighter and bolder). Vehicle wraps are also fairly cost-effective, as the reach and number of impressions gained will prove to be higher than other ad channels for the ad spend going into it.
Read More
April 3, 2019
Let’s face it- not every truck wrap is a hit. Some wraps may overwhelm the viewer with designs that bombard an informational experience. Some wraps may underperform with uninteresting graphics and generic copy. If you’re an advertiser or marketer, you should keep in mind certain qualities to avoid these two reactions from happening among your audience. According to the Outdoor Advertising Association of America, 95% of Americans are reached by media-targeted vehicle drivers and passengers. In a survey by Cox Communications, 47% of millennials aged 18-34 said vehicle wraps are easy to remember. Vehicle wraps cost the least amount of money per impressions; $.35 is the average cost per thousand impressions.
Read More
March 27, 2019
In business and in culture, Texas wears many hats. With a population of more than 28 million, being the second most populous State, Texas has an abundance of marketing and advertising agencies specializing in the latest business savvy designs. Austin, Texas is home to major brands like Dell and Whole Foods, while housing reputable national agencies like Omnicom’s GSD&M. Austin’s tech and advertising markets are booming, and the city hosts well-known events such as SXSW and SXSW Interactive, which is an annual film, music, and interactive festival that brings in major players in marketing. New products and innovations in tech are unveiled here. According to BIA/Kelsey Forecast, Texas was looking to top their local ad spending in 2017 to reach $13 billion over 19 markets- the largest markets of ad opportunity being healthcare, retail, and the restaurant business.
Read More
March 20, 2019
What makes an effective truckside ad campaign? Well, there’s really no right answer. Valuable impressions can be garnered from a lesser creative ad, while a more creative ad may not lead consumers to the point of sales. However, well-targeted, differentiated truckside ads always generate conversation leading to action. While it stands true that outdoor mobile billboards have a 97% recall rate, according to Outdoor Advertising Magazine, not every mobile billboard will be effective at reaching the right people.
Read More
March 19, 2019
We’ve all seen them. We know what they’re capable of and what they look like. They might startle us as we’re passing them by, or greet us as we’re crossing the street. They might be promotional, informational, or awe-inspiring. But one thing remains objective: they’re vehicle wraps, and they’re not departing from our world anytime soon. Whether they’re covering public buses or streetcars, trucks, smaller cars, or other vehicles in our present environment, vehicle wraps are an advertising strategy that compete with static billboards as an efficient OOH execution. Due to their low cost impressions and substantial reach, vehicle wraps are perfect for businesses both big and small. Let’s go through the elements that make up a quality vehicle wrap advertisement that will stick in the minds of people who see them.
Read More
