October 21, 2020
Out-of-home (OOH) advertising continues to rise in popularity as companies make use of enormous billboards to increase their exposure. Traditional radio, television, and online advertisements aren’t always enough to reach a mass audience. By including several different mediums of advertising within a campaign, companies are able to market their products and services in the most […]
Read More
February 20, 2019
Radio advertising and billboards are two common options used to deliver a company’s advertising campaign. In preparing a media strategy, advertisers or agencies often decide to concentrate on one or two media forms or use a mix of several. Many advertisers agree that radio and billboards should only be used as part of an assorted mix of advertising media, not as a standalone medium to deliver a message. Let’s examine the ways in which mobile billboards can exist in the same marketing strategy as radio advertising.
February 1, 2019
What Does It All Mean?
Advertising refers to the process of promoting your product or service to the marketplace. When it comes to driving successful sales, it is vital to make sure your product and its core benefits are known to your target audience(s). Where marketing involves the groundwork of branding and researching the needs of your target market, advertising is the process whereby you actually communicate with your target market.
Advertising campaigns can be communicated through numerous venues, billboards, OOH, television, radio, or online. Part of your marketing research will be identifying the most effective venues for your target audience. Here we discuss the power of radio and OOH advertising.
Radio advertising:
Just like advertisers pay for the commercials you see on television during your favorite show, some advertisers also choose to focus their marketing dollars on radio advertising. That is, buying commercials, frequently called spots in the radio industry, to promote their products or services. Advertisers pay commercial radio stations for airtime and, in exchange, the radio station broadcasts the advertiser’s commercial to its listening audience.
There are some popular radio advertising:
Live read: A format where you can hear commercials read in real-time online by a radio announcer, a type of commercial also known as a live read.
Sponsorship: Many radio stations implement sponsorships for certain types of radio segments, such as traffic, weather, or sports scores during the halftime of a big game.
Produced spot: A produced spot can either be a straight read of your advertising message or a read that incorporates multiple voices, sound effects or a jingle.
For more information, this article by Grant Christian of Absolute Marketing Group outlines the basic elements, properties, rewards, and misconceptions about radio advertising today.
Read More
March 2, 2018
Movia Media would like to share with its followers 5 advertising terms that will stick! These 5 terms will never get old. We see them every day! Here they are:
Read More
October 5, 2017
According to a research from the marketing intelligence firm Warc (check it out here), Canada’s advertisements is expected to grow 2.4% this year. With all the companies increasing their investments in media, how can your company differ?
One of the best marketing strategies is to develop coordinated campaigns where you use more than just one media. By investing in different vehicles of promotion, you will impact your target like never before.
Two important media that are in continued growth is radio and OOH advertisement. Let’s check why it’s a good idea to invest in Outdoor Advertising if you already advertise on the radio:
First, an OOH ad is any advertising that targets consumers while they are out of their home, like a moving billboard (the advertisement that is placed on truck sides). Meanwhile, radio advertisement, as you can probably imagine, it is all about commercials and sponsors used in radio broadcasting.
According to the Radio Marketing Bureau, radio reaches 91% of Canadians each week. Technavio, a technology and research firm, says that globally the OOH market will experience a growth rate of 5% each year and will be worth approx. US$45.5 billion by 2021.
Not enough reasons for you? Then follow me on this scenario.
Imagine someone driving around town, listening to the radio and suddenly your commercial start playing, then at the same time, or later a moving billboard passes by with the same advertisement. How`s that for brand awareness? It`s a perfect match!
The DioGuardi Tax Brokers did one well-succeed example of a coordinated campaign between radio and the Out-of-home advertisement. The company developed an impactful campaign with the slogan “Deal with the Taxman” using radio and OOH ads as a strategy. We all saw it! The campaign received over 40M Impressions over four months on three trucks in Toronto!
Want to know more? Give us a call and let’s talk about your next campaign!
