February 1, 2023
The internet is a powerful tool for businesses of all sizes, allowing them to reach more customers and increase their profits. But it can also be expensive – especially when you start looking at online advertising costs. Fortunately, there are several ways that savvy business owners can save money on online advertising without sacrificing results. […]
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December 27, 2022
Written By: Sonia Kaila & Maya S The general rule of thumb we like to follow when developing creative and engaging ads is that less is always more when it comes to text and images. The message you are trying to send with your billboard should be kept clear, concise and memorable. This is mostly […]
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December 21, 2022
Image source: https://unsplash.com/photos/Cn_xnlFG4oU Small business owners are always looking for new and effective ways to advertise their businesses. But with so many options available, it can be difficult to know which ones are the most effective. That’s why we will explore four of the best ways you can effectively advertise your business. 1. Branded Clothing […]
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December 6, 2022
Written by: David Leo and Alma Escudero In recent years, there has been a major transition from static and stationary billboards to a mobile centric wave of new out-of-home (OOH) advertising, but while the older methods are still around and will continue to succeed such as classic billboards, companies are now starting to innovate with […]
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November 30, 2022
It’s been long understood that measuring Out of Home (OOH) Advertisements is a bit trickier to do because you can’t be guaranteed exposure. While internet advertising tools count precisely how many clicks an ad generated and TV and radio allow you to capture ratings figures, OOH ads display in the physical world where such metrics […]
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November 22, 2022
Written by: Alma Escudero and David Leo Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while “on the go”. It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar […]
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November 22, 2022
Written by: Sonia Kaila & Maya S. What is the first thing you do when you are planning to start something new or something you are fairly new at? The answer is – you find an expert! Someone who has years of experience and knows the ins and outs of the industry. No matter if […]
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November 17, 2022
Image source: https://unsplash.com/photos/kGoPcmpPT7cImage source: https://unsplash.com/photos/kGoPcmpPT7c When you need to transport goods from one place to another, you have a few different options. You could try to do it yourself, but that would be very difficult and time-consuming. You could also hire a truck driver to take care of the transportation for you, but that can […]
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November 17, 2022
Written by: Sonia Kaila & Maya S. Have you ever tried a new recipe that surprisingly turned out finger-licking good, but the real bummer was that there wasn’t anyone around to compliment you? Doesn’t this sound familiar to not having an audience? Now let us guess, maybe one of the reasons you are shying away […]
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November 8, 2022
Written By: Sonia Kaila & Maya S. “A show without an audience is nothing, after all. In the response of the audience, that is where the power of performance lives.” – Erin Morgenstern, The Night Circus. No matter what industry you are in and how big or small your marketing goals are, you need a killer […]
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