November 7, 2022
While the new ways of digital advertising are highly effective in getting your brand to stand out from its competitors, we cannot underestimate the effectiveness of the old-school method of outdoor advertisements. This is especially true for start-up businesses that need maximum exposure with little investment. Outdoor advertising delivers just that—more output with less spending. […]
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November 3, 2022
IMAGE SOURCE: https://www.pexels.com/photo/street-lights-802024/ As the person who gets to do most of the marketing in your company, you must have asked yourself so many times what makes the ad stand out from the others. According to the entire science of marketing and advertising, there is no magic formula that can help you produce the perfect […]
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November 3, 2022
Written by: David Leo and Alma Escudero As a small business one of the trickiest things to help your business grow is to decide how to market and advertise your company. There are plenty of different routes for you to take including advertising on T.V or radio, or in the print sphere with magazines or […]
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November 2, 2022
Con la tecnología avanzando cada vez más rápido, las empresas buscan la manera más eficiente de publicitar sus marcas, una de las favoritas es “Internet” en donde pueden mostrar sus anuncios en videos, páginas web o aplicaciones celulares. Sin embargo, los formatos de publicidad tradicional, tales como los volantes, las vaya publicitarias, o los camiones […]
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October 28, 2022
Written By: Sonia Kaila & Maya S. “It is a healthy choice for breakfast at an affordable price,” said the salesperson standing at the local grocery store where I usually go for shopping. I picked up the box and looked at the ingredients. With so many brands available in the market, sometimes it’s overwhelming to […]
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October 27, 2022
In recent years, there has been a major transition from static and stationary billboards to a mobile centric wave of new out-of-home (OOH) advertising, but while the older methods are still around and will continue to succeed such as classic billboards, companies are now starting to innovate with their new advertising campaigns. As effective as […]
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October 17, 2022
Written By: Sonia Kaila & Maya S Do you remember the last time you were in an interview and the hiring manager asked: tell me about your weaknesses? And you in your head are thinking [ah hmm], well there is no way I am going to highlight my real ones, and then you regurgitate the […]
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October 14, 2022
Written by: David Leo and Alma Escudero Nowadays, people commonly see an average of 4000 ads every single day, this includes those admittedly rather annoying pop-up ads you see on websites and the billboard on the street. Due to this, the attention and interest people give them decrease drastically, now they rather skip, use extension […]
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October 4, 2022
Written by: David Leo and Alma Escudero Mobile advertising has become one of the most successful and creative mediums for advertising campaigns over the past few years with companies like Walmart, Shoppers Drug Mart and OLG turning to companies like Movia to help expand their branding reach with their use of out-of-home advertising (OOH). OOH […]
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September 28, 2022
Written by: Sonia Kaila & Maya S. On a Friday afternoon, you drive your friend to a department store and they say to you “Just give me 5 minutes and I will be back in a jiffy,” but the next thing you know that you have been waiting there for 30 minutes – hungry, bored […]
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