August 2, 2017
Let’s start with the most basic question – what is out-of-home advertising (OOH)? OOH is any advertising that targets consumers while they are out of their home. The most typical OOH mediums include billboards (mobile billboards and static billboards), streets, roads, highways, advertising benches, transit or pretty much anywhere that captures consumer’s attention while they are “on the go!”
August 2, 2017
Gross Rating Point (GRP) is a metric used by advertisers to measure their campaigns impact. It is merely a calculation of how many people within a targeted audience viewed an ad. GRP is estimated by multiplying the expected reach by the frequency of the advertisement.
Read More
July 27, 2017
Impressions are the number of times potential customers view your advertisement. The quantity of impressions generated by an ad gives a company an indication on the relevancy of their campaign. Essentially, large numbers of impressions will lead to higher conversion rates. Alternatively, a smaller number of impressions will drive less value for your company.
Read More
July 27, 2017
Read More
