Impressions represent the number of times a potential consumer views your advertisement. They offer a measure of the relevance and effectiveness of your campaign, as higher impressions generally correlate with increased conversion rates. Therefore, achieving a low cost per thousand impressions (CPM) is crucial for a successful campaign.
Want a successful campaign? Focus on achieving a LOW CPM!
The relevance of an advertisement lies in its ability to drive value for your company by resonating with consumers and addressing their needs. To achieve this, your ad must be memorable to thousands of potential customers.
In today’s saturated advertising landscape, standing out amidst the multitude of advertisements is challenging. With the rise of constant exposure to online platforms, radio, and television, traditional notions of ad relevance are evolving. Therefore, capturing attention and making a lasting impression have become paramount for advertisers. Mobile billboards offer a unique and creative outdoor advertising option for brands seeking to differentiate themselves.
At Movia, we redefine impressions by leveraging innovative technology. Our proprietary beacon technology tracks impressions by detecting Wi-Fi signals from mobile devices as our mobile billboards pass by. On average, you can expect 1.5 – 2.5 million eye-level views on your moving billboard every month.
Then analyzing the data, see where your trucks are and who they’re reaching through your personal dashboard. Besides real-time geolocation, you can view the time, duration, and consistency with which your trucks have been on the road, as well as keep track of your daily or monthly impressions. Focusing on impressions is the first way to monitor this ‘importance’ level. Impressions are the most economical way to judge your advertisement.
Focus on the numbers and you’re set for a thriving business!
Source: http://www.brickmarketing.com/define-impression.htm
Updated Novermber 08, 2021
