OOh – Movia Media

Moving Media Blog

“Successful Brands Allocate 13% of Ad Budget to OOH” – WARC

Since 2010, out-of-home (OOH) media has had consecutive revenue growth. Yes, you read that right, that’s 40 quarters and counting of consecutive growth! And there’s no coincidence for that. Despite being one of the oldest forms of advertising, OOH offers unparalleled benefits when it comes to multiple performance indicators. Some of the world’s biggest brands, […]

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OOH Can Take You From the Big Screens to the Small Ones

There’s no denying that, in today’s world, digital marketing is one of the most popular forms of advertising. Especially when considering the continuing advancements in technology and the fact that this pandemic has forced people to stay indoors and online. However, that doesn’t mean that traditional mediums should be left behind. According to Statista, out-of-home […]

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Creative billboard from All State that says "Mayhem is Everywhere"

How to Win Consumer Trust with Out-of-Home Advertising

Have you ever noticed the advertisements on the sides of bus shelters, bus benches, or newsstands?  Or how about those that are on the sides of buses, vans, or trucks? Chances are, you just recalled ads that were placed by either a real estate agency, insurance company, or automotive dealer. And that’s no coincidence.  According […]

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OOH Makes A Big Impact on Political Advertising

In recent months, a plethora of political movements have taken place — specifically in North America. The 2020 American election cycle is in full swing, the wave of protests and conversations surrounding the Black Lives Matter (BLM) movement began, and we’ve come to the realization that flattening the curve of environmental destruction is just as […]

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The Importance of Storytelling With Out of Home

In this day and age, information is constantly being thrown at consumers, making it increasingly challenging to effectively reach your target audience. Storytelling and content marketing helps to break through the unwanted clutter, and connect consumers with your message and brand in a memorable way.  Out-of-home (OOH) exists in real time — unlike television or […]

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Walmart truckside ad

Transit vs. Truck-side – Which OOH Medium Is Better For Your Brand?

Out-of-home (OOH) is one of the oldest mediums of advertising, yet it remains extremely effective for its low cost and adaptability. Transit ads and truck-side ads are both forms of OOH but they offer different advantages and disadvantages. While transit advertising is predominantly seen by passengers, truck-side ads reach a wide range of people on […]

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Billboard advertisement for Walmart that says "Savings every minute" and features Dawn's dish soap.

Why Millennials LOVE Out-of-Home Advertising

According to the latest population estimates from the U.S. Census Bureau, Millennials have officially surpassed Baby Boomers as the nation’s largest living adult generation. As a major part of the US workforce at 80 million strong, Millennials have tremendous purchasing power and are projected to spend $1.4 trillion in 2020 alone. As such, brands that […]

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Image of a welcome back sign being put up inside of a clothing store.

Shifts in OOH advertising post-lockdown in Ontario

As we enter the third and final reopening phase of the pandemic in the province of Ontario, brands have a critical opportunity to reach consumers. As people resurface in popular city hot spots, brands should be using out-of-home (OOH) to promote their businesses for a number of reasons. OOH leverages hyperlocal branding, data-led planning, dynamic […]

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Why OOH Is Thriving and Other Traditional Media Isn’t

It may seem surprising that in our constantly evolving and fast-paced society, out-of-home (OOH) advertising – one of the oldest forms of marketing – continues to thrive. Nonetheless, outdoor advertising has evolved alongside shifting technologies and emerging markets. According to OOH Today, outdoor advertising has grown for more than 36  consecutive quarters,  while ad spending […]

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