OOh — Movia

Moving Media Blog

Ads on the Move – Try a Truck Ad for your Next Campaign

Due to the fierce competition in the business field, every business owner is continuously looking for ways to set their organization apart from the competitors. This typically calls for a comprehensive marketing strategy. This explains why large corporations spend millions on media marketing. Small businesses, however, face a similar setback since they lack the resources […]

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Tracking your OOH advertisement – Explained!

While the first billboard was built in the early 1800s, OOH advertising is believed to have existed for 40,000 years. Advertisers are becoming more creative with their branding efforts as this medium sees improved methodology improvements every year. In the past, it has been challenging to pinpoint precisely how, when, where, and whether an OOH […]

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5 Common facts About How Videos Help with OOH Brand Awareness

As various countries are opening up after the pandemic, the footfall is slowly increasing, and the demand for home advertising is rising again. The companies that leverage new forms of advertising that go beyond the benefits of SEO and media consumption on websites or apps will win compared to those that aren’t.  Out-of-home brand awareness, […]

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Ads on the go- advertising on trucks is easier than you think!

People have a hectic schedule; they do not have time to look on the phone for new products. Even popup ads on YouTube, and Instagram bothers them. In 2021, about 27% of internet users use ad blockers on their mobile devices. They make buying decisions when they are traveling. According to the Trucking Association, a […]

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Interactive Billboards

Outdoor advertising billboards have become a part of our everyday travel background noise. They’ve become an obvious part of our surroundings that we hardly notice. Interactive billboards are unique in this regard. An interactive billboard is a kind of advertising that needs audience engagement. It’s an ad that will adapt or improve as a result of […]

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What Are The Different Types of Outdoor Advertising?

When explaining outdoor advertising to the ordinary person, it is a strategy that allows businesses to promote their products or services outdoors and there are many different forms of it to choose from. Allowing businesses to plaster their ads onto outdoor displays where their consumers are most likely to be is a strategic and effective […]

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Are Billboards Effective?

Billboards, also known as Out of Home, has a very bright future within the advertising industry despite the past few years. While the world was in their homes during the global pandemic, billboards were hardly seen so one would predict that as a cause of all of this, billboards would slowly become a thing of […]

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