June 23, 2021
As we live in a fast-paced world, travelling by public transport is the most convenient way to commute to and from work. Because advertisers do not wish to miss out on any opportunities to market their brands, advertising on public transportation is one of the most effective marketing strategies. Furthermore, it gets even more difficult […]
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April 9, 2021
The trucking industry is one of the most neglected ones in the world. There are millions of truck drivers and they contribute to the development of different world economies. Without trucks and trucking, many industries would shut down. There would be a food shortage and many gas stations would run dry. The industry is worth […]
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March 11, 2021
In the advertising world, technology has presented us a level of creativity in outdoor advertising that we wouldn’t have thought was possible in our wildest dreams. It’s no wonder why there are more types of Out-of-Home (OOH) media available now than ever before. When it comes to creativity and innovation, advertisers are only really limited […]
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March 9, 2021
The world is slowly going back to normal, whatever our new normal is. Consumers, especially those in the U.S., are beginning to shop in stores once again. What’s different this time, is that consumers are expecting physical advertising campaigns instead of online responses. People are sick and tired of looking at their screens, they’re craving […]
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October 14, 2020
Did you know that an estimated 83% of the U.S. population lives in urban areas? By 2050, this number is projected to grow to 89% of the U.S. population. Urbanization is a global trend reflecting the growing population of the world. Some of the top reasons why people are moving to big cities are due to lifestyle, education […]
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September 8, 2020
The demand for out-of-home (OOH) advertising has remained strong over the years, with advertisers and brands often turning to static billboard agencies (such as Pattison, Astral, and Outfront) to expand their outdoor presence. As effective as static billboards are, they can add up in advertising costs and the scope of their impact is limited by […]
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August 27, 2020
So you’ve decided that you’re going to incorporate out-of-home (OOH) into your next marketing campaign (great choice!), and you’ve got the design, location, and placement of your advertisements down to a T. Only, now you’re wondering how long you should leave your message out there for the world to see — a few days, a […]
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August 19, 2020
In the advertising world – creativity is king. Why? Because we’re constantly being exposed to advertisements every day, from every source imaginable – which makes it almost impossible to stand out. Fortunately for advertisers, creativity gives them the opportunity to be unique, create brand loyalty, and increase revenue. After all, if you can capture a […]
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