March 4, 2021
Ever wonder how billboards first emerged? Take Times Square for example, the vibrant colors and lights from billboards illuminate the street corners and are now its trademark. But what is the history behind these billboards? In today’s world, Out-of-Home (OOH) advertising is not only confined to billboards, it consists of a mix of billboards, digital […]
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November 18, 2020
Now that November is upon us, we begin to reflect on all that 2020 has brought, and it’s almost impossible to recall memories that were not directly related to or affected by the pandemic. For many, it’s definitely been one of the most unprecedented and distressing years to date. The same is true for the […]
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October 15, 2020
According to Statista, the Fast-Moving Consumer Goods (FMCG) market is the largest in the United States, with an estimated market value of $635 billion. This is why players in the FMCG market compete aggressively in advertising to showcase why and how their products are the best in the market. Today, there are over 343,106 billboards […]
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July 29, 2020
It may seem surprising that in our constantly evolving and fast-paced society, out-of-home (OOH) advertising – one of the oldest forms of marketing – continues to thrive. Nonetheless, outdoor advertising has evolved alongside shifting technologies and emerging markets. According to OOH Today, outdoor advertising has grown for more than 36 consecutive quarters, while ad spending […]
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