July 27, 2021
As a business owner in a highly competitive business environment, you need to develop a strategy that makes your business stand out from the crowd. One of the most effective ways for you to do this is through out-of-home (OOH) advertising. In simple terms, OOH advertising is the act and art of displaying and creating […]
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June 23, 2021
As we live in a fast-paced world, travelling by public transport is the most convenient way to commute to and from work. Because advertisers do not wish to miss out on any opportunities to market their brands, advertising on public transportation is one of the most effective marketing strategies. Furthermore, it gets even more difficult […]
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April 29, 2021
With vaccines rolling out by the millions in the U.S., things are looking good for the future of Out-of-Home (OOH) advertising. Even last summer, we saw restrictions begin to ease as the warmer weather allowed people to do many outdoor activities while still staying safe and socially distancing. If all goes according to plan, it […]
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April 13, 2021
It’s safe to say that social media has changed the way we live our lives. It’s how we interact with people, buy things, entertain ourselves, and share our lives with others. Currently, there are roughly 3.5 billion social media users worldwide, with the average user spending 3 hours per day on various social apps. As […]
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March 2, 2021
A new study was recently conducted by the Out of Home Advertising Association of America (OAAA) that found an increased appetite for outdoor experiences. This means that more people are willing to seek out activities that are outside their homes. Digital device burnout has been rising at a considerable rate for some time, with 75% […]
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December 29, 2020
As we gladly say goodbye to this peculiar year that’s left us feeling exasperated for what feels like a decade, hope is slowly seeping through the creeks in the form of a vaccine that may revivify our world. The COVID-19 virus has affected every aspect of our lives today. Industries are constantly trying to cope […]
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