November 30, 2022
It’s been long understood that measuring Out of Home (OOH) Advertisements is a bit trickier to do because you can’t be guaranteed exposure. While internet advertising tools count precisely how many clicks an ad generated and TV and radio allow you to capture ratings figures, OOH ads display in the physical world where such metrics […]
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November 3, 2022
Written by: David Leo and Alma Escudero As a small business one of the trickiest things to help your business grow is to decide how to market and advertise your company. There are plenty of different routes for you to take including advertising on T.V or radio, or in the print sphere with magazines or […]
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July 27, 2017
Impressions are the number of times potential customers view your advertisement. The quantity of impressions generated by an ad gives a company an indication on the relevancy of their campaign. Essentially, large numbers of impressions will lead to higher conversion rates. Alternatively, a smaller number of impressions will drive less value for your company.
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