April 20, 2021
The omni-channel approach to advertising has become somewhat of an integral part of any advertiser’s strategy. Consumers like to be stimulated in more ways than one, and in order to engage them to the fullest capacity, a lot of advertisers have been using Digital Out-of-Home (DOOH) advertising to do it. Short-format videos specifically have recently […]
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March 16, 2021
Raoul Buencuchillo, President of one of the country’s leading Out-of-Home (OOH) firms,HDI Admix, recently spotted some interesting advertising trends for OOH in 2021. He noted that since all the ad clutter is now online, people are attracted to the idea of putting their personal messages on billboards, allowing them to express themselves in a bold […]
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December 30, 2020
The music industry is well known for their creative and innovative use of advertising to promote artists as well as new albums and song releases. It seems that with the ongoing pandemic and lockdowns people are listening to music more than ever, giving artists the perfect opportunity to promote themselves. With huge companies that have […]
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December 8, 2020
It’s no surprise that 2020 has been a rough year for advertising in general. The Out-of-Home (OOH) industry specifically has taken a significant hit due to the unpredictability of the pandemic. However, despite these discouraging facts, Digital Out-of-Home (DOOH) advertising is said to take on a larger role in 2021. According to a recent eMarketer […]
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November 11, 2020
OOH advertising is known as one of the most immersive and creative ways to advertise in the forms of billboards, posters, truck-side ads, and more. As the advertising industry continues to expand and grow, the future looks bright for OOH, particularly digital out-of-home (DOOH) advertising, with new trends emerging constantly. A statistical report on eMarketer, […]
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October 16, 2020
Remember those magical newspapers with moving pictures and talking paintings in the Harry Potter world we all know and love? Well, it’s not just fictional anymore. Along with the development of technology, marketing is continuously changing and growing, with channels like social media and digital out-of-home (DOOH) leading the way. While DOOH was introduced into […]
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September 1, 2020
With the growing popularity of digital technology, it may seem that the most logical strategy for advertisers is to invest in online and social media. However, many major brands, such as Bumble, Modsy, and Casper have gone along a slightly different advertising journey with out-of-home (OOH) – advertising, and were followed by great success. With […]
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August 4, 2020
We’ve all been there – it’s late in the evening and you just got off a long day of work, and the last thing you want to do is cook up a storm in the kitchen. You’ve decided that tonight is take-out night and you haven’t stopped thinking about that juicy McD’s Angus beef burger […]
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July 30, 2020
More than ever before, consumers are interested in staying healthy and advertisers are beginning to take notice. In recent years, advertising for the healthcare industry has seen a shift from TV to out-of-home (OOH). In 2018, 55% of the global healthcare ad spend went to TV advertising. But this number is predicted to decline by […]
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July 29, 2020
It may seem surprising that in our constantly evolving and fast-paced society, out-of-home (OOH) advertising – one of the oldest forms of marketing – continues to thrive. Nonetheless, outdoor advertising has evolved alongside shifting technologies and emerging markets. According to OOH Today, outdoor advertising has grown for more than 36 consecutive quarters, while ad spending […]
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