June 2, 2020
A glimpse of HaulerAds In 2015, HaulerAds was born, driven by the vision of CEO and founder Casey Binkley, who identified a unique marketing opportunity – trucks with ample space for ads that remained unutilized. Leveraging delivery trucks and semi-trailer trucks as mobile billboards, HaulerAds quickly evolved into a profitable venture. However, it is […]
Read More
September 30, 2019
Moving billboards, also called mobile billboards, are mighty machines designed to broadcast advertised messages to people in out-of-home settings, especially drivers on the roads. They are a form of 3D branding that pops in any given crowd, creating a recognizable face of business among consumers. This outdoor advertising medium has the power to be agile, as it’s quite literally billboards attached to moving vehicles, and flexible, as it can reroute at any given time. Advertisers looking to roll out a new product, or simply get their business in the minds of consumers, should highly consider going the mobile billboard route. This article will list the major reasons why moving billboards are a great choice for advertisers to broadcast on.
Read More
July 19, 2019
Ever wonder what those vehicles are that pass you by containing vibrant advertisements pertaining to vacation getaways, or omit flashing moving images that show exciting concert footage? Those are called truck ads, or mobile billboards, and they’re a form of advertising that is only picking up more speed in the city of Toronto. Mobile truck advertising is an effective form of advertising that hits people when they least expect it- on their daily commutes or taking a jog down the street. It’s outdoor advertising that packs a bit of a punch.
Read More
July 12, 2019
Much like everything in life, every form of advertising has their advantages and their disadvantages. For out-of-home advertising in particular, factors such as location, frequency, demographic, and medium need to be considered in great detail. Without careful evaluation of these factors, an ad campaign could go awry. That being said, OOH advertising has a bucketload of benefits that have the potential to surpass other traditional or digital forms of advertising. It hits people when they may least expect it, while they’re vulnerable outside their comfort homes, and may drive them to the point of sale with a brand. OOH advertising can be polarizing, picturesque, and shareable. This post will reveal some of the top advantages of out-of-home executions as well as dive into how digital OOH advertising is taking over the streets this year.
Read More
July 8, 2019
Electronic billboards or, for its most common name, digital billboards haven’t been around for long, but its popularity among advertisers is undeniable. With the multitude of advantages it has over static billboards, it’s not surprising. However, electronic billboards are not just for advertising purposes. They can be used as signs to convey messages to the population, to make announcements, PSAs(public safety announcements), etc. Electronic billboard pricing depends on the size of the display. It also depends on whether you’re renting or owning. Without further ado, let’s dive into the real talk.
Read More
June 12, 2019
There are so many advertising platforms out in the world that sometimes, it is hard to decide which one to choose. It can be confusing, especially when you are new in the business. You have to decide what is right for you and your target audience as well. Depending on the product advertised, you will find the right advertising platform. How many impressions do you want in a day? A week? What is your budget? How long is the ad running? There are many more questions you need to answer before making a decision as the costs are not only in the value of money.
Read More
June 11, 2019
There are plenty of advertising mediums going strong in the world that, often, it’s hard to decide which one to choose from for an upcoming campaign, product launch, or brand awareness penetration. It can be confusing, especially when you are new in the business. You have to decide what is right for you and your target audience as well. Depending on the product advertised, you will find the right advertising platform. How many impressions do you want in a day? A week? What is your budget? How long is the ad running? There are many more questions you need to answer before making a decision.
Right now, we’re going to talk about the process of billboard advertising, and what the aligned costs would look like. Cost is the most significant factor when determining the longevity and success of an advertisement. With a well thought-out marketing strategy in place, a billboard advertisement can be remembered years after it was taken down. Format, circulation, demographics, and impressions impact the cost of a billboard ad. These are factors that we will get into in the next paragraph. Billboards definitely range in pricing depending on a slew of characteristics, but they can easily be broken down into terms more convenient to understand.
Read More
May 1, 2019
The results are in! And they’re mixed. Critics from different places have concluded opposing opinions on the environment impact of digital billboards, and we’re going to consider both sides to avoid bias. However, let it be known that digital billboards are effective out-of-home executions worthy of existing in a marketing mix. Digital signage is objectively on the rise, as big name corporations like Amazon and Apple are using digital boards to communicate with onlooking consumers. If digital billboards were really and truly harmful to the environment, would huge conglomerates like these be willingly involved in that type of medium?
Read More
April 25, 2019
Bright lights, dangerous city?
Digital billboards are becoming increasingly popular for out-of-home advertising, as they have the assets to provide day and night advertising to outdoor audiences. However, critics are suggesting that digital billboards are actually performing unsafe measures that could potentially distract drivers further away from the road. With ads rotating an average of 8 seconds on the digital screens, are drivers focusing more on the changing messages than they are on the lane they’re driving in? Could digital billboards play out like another cell phone drivers have a difficult time keeping their vision away from?
Read More
April 24, 2019
The digitalization of outdoor advertisements are shaking up the way consumers interact and level with brands. Dynamic digital outdoor signage is competing with online efforts to advertise because of their programmatic approaches to target the right audiences for the message. Buying OOH screens to display moving pictures is on the rise, and advertisers are realizing that they can spread their online messages in public outdoor spaces.
Read More
