November 6, 2021
Despite living in a time where things are accessible to us, not everyone shares in the luxury of privilege. This is important to consider when you see a poster depicting an important fundraiser going on in your area. Try to ask yourself this question: how would I feel if I needed help like some people […]
Read More
April 27, 2021
Vaccines are rolling out by the millions across the U.S. and Canada right now, which has given much-needed hope to everyone after what has been a very dreadful year and a half. The distribution of the vaccine across different countries has depended on a number of factors including, population, price, distribution capabilities, geography, quantity, and […]
Read More
January 26, 2021
Since the beginning of the pandemic, the healthcare industry has been at the forefront. Several different pharmaceutical companies have created vaccines that are now being distributed around the world, meaning that the pandemic is coming closer to an end. Although we all hope that Covid will soon be a thing of the past, the healthcare […]
Read More
December 16, 2020
The advertising industry is known for using creativity, innovation, and that ‘shock’ factor to captivate consumers into buying a product or service. Because of this, many advertisements can be seen as controversial. It seems that sometimes ads can spark more interest in an audience while other times they can be so controversial that the company […]
Read More
November 18, 2020
Now that November is upon us, we begin to reflect on all that 2020 has brought, and it’s almost impossible to recall memories that were not directly related to or affected by the pandemic. For many, it’s definitely been one of the most unprecedented and distressing years to date. The same is true for the […]
Read More
August 25, 2020
How do we recover from a historic crisis?It comes as a shock to no one that the advertising world, along with all other sectors of the economy, took an alarming and profound hit as the COVID-19 pandemic spread globally. Although all mediums of advertising have lost funding, OOH has the opportunity, over any other, to […]
Read More
