December 27, 2021
Technology has a constant impact on our lives and there are numerous changes occurring constantly that influence the quality of our living and business. Technology became a mandatory part of any business functioning and one of the crucial conditions for business growth. Advertising, therefore, became digital and besides classic popup ads that we see every […]
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December 6, 2021
The world is changing fast. Technology is drawing us closer and closer, and for most, learning about other cultures and cultural values is only a click away. The global village has brought us many benefits, but one of those that many organizations and individuals have not been prepared for is the discussion around cultural appropriation […]
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December 1, 2021
Have you ever noticed those big, tall trucks that are driving around? They’re not just for show. Truck side advertising is a form of marketing where companies pay for their logo to be displayed on the side of a truck. These logos are often seen by hundreds if not thousands of people every day in […]
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November 15, 2021
This is the second blog post in our series comparing mobile truck billboards to other OOH advertising mediums. As the newest kid on the block, it made sense to talk about digital signage, its benefits and drawbacks, and how it compares to mobile truck advertising. Both forms of advertising are creative forms of outdoor advertising. […]
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November 9, 2021
Creating a successful advertising campaign often comes down to using the right medium for your message. For out-of-home advertising, there is a wide array of options out there. From busses to billboards, to vehicle wraps and bus shelters, ads to truck side advertising. Each medium comes with its own benefits and drawbacks. Depending on the […]
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November 5, 2021
Every successful person must have opted for a loan in their career journey if they started their journey from scratch. Although it is not a mandatory approach to opt for loans, it becomes a necessity for some of us and should be utilized, if need be. However, it is important to understand both advantages and […]
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November 2, 2021
When we think of storytelling, we think of feel-good narratives or sitting ‘round a campfire sharing ghost stories. We use stories to make sense of the world around us and to fill in the gaps of knowledge and experience. Stories spread ideas like no other. Steven Spielberg did not expect the influence that Jaws would […]
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October 26, 2021
Non-profits exist for one reason and one reason only: to make our world better. They come in all shapes and sizes. From community groups fundraising for a new playground, to large-scale organizations pushing through bleeding-edge medical research and developments. “They give shape to our boldest dreams, highest ideals, and noblest causes.” Over 1.3 million non-profits […]
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October 19, 2021
Image source: https://cdn.pixabay.com/photo/2014/05/02/21/50/laptop-336378_960_720.jpg Some will tell you that all there is to writing ads is using a little bit of imagination and knowledge about your product. If this was the case then every time you opened an online newspaper or browsed a website, you’d see a different advert with a different approach. The reality is […]
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October 18, 2021
Source https://twitter.com/ Just in time for Spooky Season, the BooneOakley advertising agency created this viral anti-vaccine campaign…with a twist. Spotted last month parked in downtown Charlotte, North Carolina, this creative advertisement displays a fake funeral home advising people to stay jab-free. Resting just outside the Carolina Panthers vs. the New Orleans Saints game, the truck […]
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