October 15, 2021
How Privacy By Design Will Impact the Outdoor Advertising Industry Image by Hands off my tags! Michael Gaida from Pixabay Like most industries these days, the advertising industry makes use of data collection and analytics. We collect information on our clients and their target demographics. And those of us that use targeted advertising as part […]
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October 13, 2021
A few people might know what “4W-3W-2S” means; however, many of us may not have heard of it before – let’s find the answer, together! Although this big planet Earth has become a small global village, and advertisers can reach anywhere with a single click of a mouse, we must not forget that customers have […]
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October 8, 2021
Image by Steven London from Pixabay How often have you been looking at something on Amazon, and then immediately afterward you suddenly see ads for the products you were looking at on Facebook? Or go to your favorite coffee shop, grocery store, or even movie theatre, and again suddenly their ads are everywhere you look? […]
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October 7, 2021
Some will tell you that all there is to writing ads is using a little bit of imagination and knowledge about your product. If this was the case then every time you opened an online newspaper or browsed a website, you’d see a different advert with a different approach. The reality is though, that creating […]
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October 4, 2021
In August, the International Panel on Climate Change (IPCC) released its 6th report on climate change, and unsurprisingly, the news is dire. Responses to the report are calling on leaders and policymakers to quickly adopt measures to stem the tide and slow the temperature climb. With the environmental, economic, and political impacts of climate change […]
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September 13, 2021
Source: https://www.pinterest.ca/pin/373024781631859724/ In past years, the first few days of school were times of excitement. For kids, they looked forward to seeing school friends. For parents, as they look forward to the breath of air the routine brings. This year is a little different. In many districts, the pandemic meant schoolwork was done in the […]
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September 7, 2021
We are almost there. It is beginning to happen. As vaccine rates rise and treatments improve, more and more people taking up their pre-Covid routines. Going into the office, back to school, to the gym, and out and about. It has been a challenging 18 months for the advertising industry. Shutdowns and stay-at-home orders changed […]
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