Truckside Advertising : Why Truck Side Advertising Works So Well

Have you ever noticed those big, tall trucks that are driving around? They’re not just for show. Truck side advertising is a form of marketing where companies pay for their logo to be displayed on the side of a truck. These logos are often seen by hundreds if not thousands of people every day in Australia, and they have an impact on how people perceive certain brands. If you own or manage a business, truck-side advertising could be beneficial to your company’s bottom line!

Image Source: Pixabay

What Is It And Why Does It Work

Truck side advertising is a great way to reach your target audience. What makes truck-side advertising so effective? For starters, it gets the attention of people who are driving by. The drivers have an average time span of 12 seconds before they look away from any given object – and with something constantly changing in front of them, it’s easy to keep their eyes on you for much longer than that! This also means that when drivers see your ad, they are at the perfect spot for making a decision about getting what you’re selling or not. 

1. How To Get Started With Truck Side Advertising?

There are a number of factors that you need to consider when deciding if truck-side advertising is right for your business. For example, what exactly do you want to advertise? Are you trying to sell something specific or just raise awareness about your brand? How much room will be available on the side of your vehicle – and what kind of budget are you working with? Once you’ve determined the answers to these questions, it’ll be time to get started!

The next portion is knowing whether you’re using the service for yourself or if you’ll also be providing the service. If you choose to purchase a truck to advertise for your company and take on clients, you’ll need a special license. According to Miro Training Perth WA, your license will depend on the type of vehicle. It’s good to know this ahead of time so that you can adequately prepare. 

2. How To Find The Right Truck For Your Company?

Once you know what kind of truck-side ad you’re looking for, it’s time to get started. You’ll need a company that can provide the services your business needs – and an advertising agency will be able to help with this part. They have contacts in both the printing industry as well as the trucking world who are capable of getting you exactly what you need.

3. Tips On How To Keep Your Message Clear And Concise

One of the biggest mistakes that people make when it comes to truck-side advertising is not keeping their company message clear and concise. It’s easy for your ad to get lost in a sea of other ads, especially if you’re on busy roads or highways – so keep this in mind! Also, make sure that your logo is visible. You’ll be surprised how many people are on the road who see your ad but have no idea what business you’re advertising for! Make sure that your design isn’t overpowering either.

Image Source: Pixabay

Truck side advertising is a great way to increase awareness for your company, and it’s easy to get started. However, before you do anything else, make sure that you have an idea of what kind of truck-side ad you’re looking for – as well as the budget required. Truck-side advertising can work wonders when used correctly. Make sure that you know how effective these types of ads are in your situation before implementing them into your marketing strategy.


What is truck side advertising?

Truck side advertising is a form of marketing where companies pay for their advertisement to be displayed on the side/black box of a truck. 

What does truck side advertising cost?

All our campaigns are quoted in custom proposals. Please reach out so we can develop a custom proposal for your project. 

Why use truck side advertising billboards? 

Modern truck side advertising allows advertisers the opportunity to directly engage with their target audience, creating a lasting impression. Truck side advertising is cost effective, making it easier for advertising budgets while allowing to extend your reach to a wider demographic. 

What businesses benefit most by using truck side advertising?

Many types of businesses, whether small or large, advertise on trucks and benefit from highly visible outdoor exposure. Businesses that sell products and services to consumers can benefit most from truck side advertising. 

Do I need graphics for the truck side advertising?

Yes! A great graphic attracts attention, so a well-designed ad will stand out amongst other generic-looking vehicles. A captivating design along with a simple and clearly written message will help to get your ad noticed by more people. 

What do Movia Media trucks look like?

Our trucks look like standard large delivery trucks. We are able to work with a blank canvas (the sides of the truck) and put whatever advertising graphic/design you would like to use to promote your business with on the sides. 

Where do the trucks travel on a daily basis?

Our trucks can travel to various types of areas depending on what is best for the campaign. These can be places such as residential neighborhoods, food service routes, B2B Office Buildings or Commercial Buildings, as well as more rural routes, to name a few.

What days of the week and how long are our ad trucks on the road?

Our trucks are on the road for usually 5 days a week for 8-10 hours each day.

Can advertisers designate where the truck travels and for how long?

Yes we can help customize routes based on your preferences and what’s needed to reach your specific campaign goals. 

Talk to a Mobile Billboard specialist today

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