January 19, 2022
In order to start building a client base, small businesses have to compete with the massive marketing budget of corporations. Having said that, entrepreneurial innovation has made the playing field much more even. For example, Forbes reports that more companies are investing in social media and other more affordable tools to make their marketing campaigns more effective. […]
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January 18, 2022
Do you own or manage a truck? If so, it’s essential to know how to maintain and take care of your truck. Failure to do so can lead to costly repairs and decreased vehicle longevity. Trucks are a crucial tool in any industry. Whether you own a plumbing company, have your own construction business, or […]
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December 27, 2021
Technology has a constant impact on our lives and there are numerous changes occurring constantly that influence the quality of our living and business. Technology became a mandatory part of any business functioning and one of the crucial conditions for business growth. Advertising, therefore, became digital and besides classic popup ads that we see every […]
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December 6, 2021
The world is changing fast. Technology is drawing us closer and closer, and for most, learning about other cultures and cultural values is only a click away. The global village has brought us many benefits, but one of those that many organizations and individuals have not been prepared for is the discussion around cultural appropriation […]
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December 1, 2021
Have you ever noticed those big, tall trucks that are driving around? They’re not just for show. Truck side advertising is a form of marketing where companies pay for their logo to be displayed on the side of a truck. These logos are often seen by hundreds if not thousands of people every day in […]
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November 15, 2021
This is the second blog post in our series comparing mobile truck billboards to other OOH advertising mediums. As the newest kid on the block, it made sense to talk about digital signage, its benefits and drawbacks, and how it compares to mobile truck advertising. Both forms of advertising are creative forms of outdoor advertising. […]
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November 9, 2021
Creating a successful advertising campaign often comes down to using the right medium for your message. For out-of-home advertising, there is a wide array of options out there. From busses to billboards, to vehicle wraps and bus shelters, ads to truck side advertising. Each medium comes with its own benefits and drawbacks. Depending on the […]
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November 2, 2021
When we think of storytelling, we think of feel-good narratives or sitting ‘round a campfire sharing ghost stories. We use stories to make sense of the world around us and to fill in the gaps of knowledge and experience. Stories spread ideas like no other. They have a magical ability to weave themselves into our […]
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October 18, 2021
Source https://twitter.com/ Just in time for Spooky Season, the BooneOakley advertising agency created this viral anti-vaccine campaign…with a twist. Spotted last month parked in downtown Charlotte, North Carolina, this creative advertisement displays a fake funeral home advising people to stay jab-free. Resting just outside the Carolina Panthers vs. the New Orleans Saints game, the truck […]
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October 15, 2021
How Privacy By Design Will Impact the Outdoor Advertising Industry Image by Hands off my tags! Michael Gaida from Pixabay Like most industries these days, the advertising industry makes use of data collection and analytics. We collect information on our clients and their target demographics. And those of us that use targeted advertising as part […]
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