May 19, 2021
Technology has been synonymous with big brand digital names such as Apple, Google, Snapchat, and Instagram for as long as we can remember. These online platforms have created brand awareness, transforming digital marketing as we know it. However recently, these tech companies have gone old school, committing to outdoor billboard advertising and Out-of-Home (OOH) advertising […]
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April 8, 2021
Many countries have imposed lockdown procedures that have forced people to stay in their homes and close stores, which inevitably reduced engagement with consumers. As the summer approaches, some of the social confinement of COVID-19 will hopefully come to an end soon. As a result, people are eager to spend time out of their homes […]
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November 11, 2020
OOH advertising is known as one of the most immersive and creative ways to advertise in the forms of billboards, posters, truck-side ads, and more. As the advertising industry continues to expand and grow, the future looks bright for OOH, particularly digital out-of-home (DOOH) advertising, with new trends emerging constantly. A statistical report on eMarketer, […]
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July 29, 2020
It may seem surprising that in our constantly evolving and fast-paced society, out-of-home (OOH) advertising – one of the oldest forms of marketing – continues to thrive. Nonetheless, outdoor advertising has evolved alongside shifting technologies and emerging markets. According to OOH Today, outdoor advertising has grown for more than 36 consecutive quarters, while ad spending […]
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