January 18, 2024
Out-of-home (OOH) advertising has been a dedicated landscape for marketing for decades. It focuses on connecting consumers to products while they are away from home. This medium seized approximately five percent of the global ad spending in 2022, making it superior to radio and print. Enclosed by various media formats, not excluding traditional and digital […]
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November 4, 2023
Introduction In today’s fast-paced world, it is very important for brands to communicate the message across a diverse audience for their brand recognition and business growth. Transit advertising is one such form of versatile advertising that efficiently does the job, it uses innovative strategies to put its message across utilizing various forms of transportation, such […]
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October 15, 2023
Image source: www.istockphoto.com Local businesses are the heartbeat of Canada’s economy, fostering job creation, community development, and economic resilience. They provide personalised services, support local causes, and contribute to cultural diversity. In today’s globalised world, it’s vital to recognize and appreciate the value that local businesses bring to our communities and the economy as a […]
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September 15, 2023
Image source: www.vecteezy.com You’ve got 99 problems, transit advertising should not be one. Advertising by itself is one tricky business. There are so many variables to consider from location, to ROI, to target audiences, and the list goes on. When you add transit advertising into the mix, things can get even pricklier. Now, it’s no […]
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June 13, 2023
By Antonia Mungal By nature, audiences crave connection. They seek out stories and valuable narratives that create connection, inspire thought and tap into their emotions. In today’s fast-paced world, effective advertising is crucial for brands to stand out and make a lasting impression on their audience. While traditional methods of advertising still hold their ground, […]
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June 2, 2023
Image source: pexels.com Data is the new oil. Just as oil fueled the industrial revolution, performance data has been proven to be the arsenal behind the success of targeted advertising campaigns. Simply put, the success of a marketing campaign depends on three main things: If we are to define the success of a truck campaign, […]
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April 20, 2023
By Hitesh Sharma and Rose Sugatan As we step into 2023, advertising through mobile billboards continues to be a potent means of reaching a wide audience with a targeted message. One popular variant of this advertising technique involves affixing billboards on moving vehicles that ply different routes within the city. This approach enables marketers to […]
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April 16, 2023
It’s certainly an exciting time to be involved in the out of home advertising space. The demand for OOH campaigns has remained constant over previous years. A combination of tech advances with the traditional benefits of real-world ads has made the world of OOH unavoidable for many marketers and advertisers. Out of home advertising (OOH) […]
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April 12, 2023
Outdoor advertising refers to any form of advertising that is displayed outside, usually in public spaces. It is a highly effective way to reach a wide audience because it has the potential to reach people who are not actively seeking out advertising, unlike online ads or commercials that can be skipped or blocked. Outdoor advertising […]
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April 7, 2023
Introduction to OOH and Twitter advertising: As businesses aim to capture the attention of their target audience, they have to explore various marketing channels. Out-of-home (OOH) advertising and Twitter advertising are two such channels that have proved to be effective in driving brand awareness and generating leads. Here, we’ll explore how OOH and Twitter advertising […]
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