March 18, 2021
As you walk by an Out-of-Home (OOH) ad, you are bound to use at least two of the five senses (sight, smell, touch, sound and taste) when consuming the ad. The more senses an ad can stimulate, the more immersive it is. Marketers and advertisers are constantly looking for innovative ways to create campaigns that […]
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December 30, 2020
The music industry is well known for their creative and innovative use of advertising to promote artists as well as new albums and song releases. It seems that with the ongoing pandemic and lockdowns people are listening to music more than ever, giving artists the perfect opportunity to promote themselves. With huge companies that have […]
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October 1, 2020
As one of the oldest art forms on earth, creating and listening to music is something that we’ve had the pleasure of indulging in for thousands and thousands of years. Music is something that brings people together, across all languages and all cultures. It’s also what sets great musicians and artists apart. In today’s world, […]
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