June 29, 2021
On May 5th, 1821, a newspaper like no other was born “The Guardian”. Yeah! As you read, The Guardian has been educating readers on local and worldwide events for almost 200 years, as well as documenting and critiquing the world. It is utterly a success story that spreads hope to humanity. A Brief History The […]
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March 9, 2021
The world is slowly going back to normal, whatever our new normal is. Consumers, especially those in the U.S., are beginning to shop in stores once again. What’s different this time, is that consumers are expecting physical advertising campaigns instead of online responses. People are sick and tired of looking at their screens, they’re craving […]
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December 22, 2020
When it comes to out-of-home (OOH) advertising, location is perhaps one of the most important aspects to consider when deciding on a marketing strategy. Unlike TV, online, or radio ads, OOH is the only advertising medium that is able to change its location to maximize the amount of impressions it creates. Whether you’re using billboards, […]
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December 14, 2020
During a difficult time like the pandemic, where hosting educational fairs to attract students isn’t possible, schools are relying on other alternatives to get the same results. One way to do so is with the out-of-home (OOH) advertising medium. This article will take a look at why and how the academic world is using OOH […]
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September 25, 2020
With the invention of the Internet only a few decades ago, there also came major changes in various fields, like social networking, entertainment, and business. Without a doubt, social media platforms have become one of the major ways that people interact and connect with each other. This leads many to believe that online advertisements will […]
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September 17, 2020
Since 2010, out-of-home (OOH) media has had consecutive revenue growth. Yes, you read that right, that’s 40 quarters and counting of consecutive growth! And there’s no coincidence for that. Despite being one of the oldest forms of advertising, OOH offers unparalleled benefits when it comes to multiple performance indicators. Some of the world’s biggest brands, […]
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September 15, 2020
Have you ever noticed the advertisements on the sides of bus shelters, bus benches, or newsstands? Or how about those that are on the sides of buses, vans, or trucks? Chances are, you just recalled ads that were placed by either a real estate agency, insurance company, or automotive dealer. And that’s no coincidence. According […]
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August 27, 2020
So you’ve decided that you’re going to incorporate out-of-home (OOH) into your next marketing campaign (great choice!), and you’ve got the design, location, and placement of your advertisements down to a T. Only, now you’re wondering how long you should leave your message out there for the world to see — a few days, a […]
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July 29, 2020
It may seem surprising that in our constantly evolving and fast-paced society, out-of-home (OOH) advertising – one of the oldest forms of marketing – continues to thrive. Nonetheless, outdoor advertising has evolved alongside shifting technologies and emerging markets. According to OOH Today, outdoor advertising has grown for more than 36 consecutive quarters, while ad spending […]
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