March 25, 2021
When thinking about Out-of-Home (OOH) or digital marketing, most of the time we don’t link the two together or think about the ways they can complement each other. One offers advertisements in a more traditional manner, and the other is focused primarily on online ads and social media. However, the two actually work in unison […]
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February 2, 2021
In the past decade, smartphones have become the most popular available technology with over four billion active smartphone users worldwide. Smartphones are widely used for social media sharing, interacting with different apps, and gaining valuable data about one’s surroundings. In recent years, these mobile devices have been integrated into OOH (Out-of-Home) advertisements through posters, truck-side, […]
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June 30, 2020
In the digital age, some of the biggest companies in the world are increasing spending in out-of home (OOH) advertising. In their 2019 annual report, the Out of Home Advertising Association of America (OAAA) named the 7 megabrands below as the biggest OOH advertisers – ranked in order of OOH spending. This article outlines why […]
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