Billboard Advertising New York Most Impactful Billboards

New York City is the most active experiential marketing and outdoor billboard advertising city in the United States due to its population density, diversity, dynamic business industries (e.g. fashion, art, media, retail, tech, etc.) and the millions of consumers that take public transit daily.

Streetscapes, neighborhoods, and culture provide endless opportunities to connect with consumers in New York City via experiential marketing and advertising such as street teams, construction site poster advertising, mobile billboards, painted street-level billboards, bike billboards and many other advertising approaches.

OOH advertising in the streets of New YorkStreetscapes, neighborhoods, and culture provide endless opportunities to connect with consumers in New York City via experiential marketing and advertising.

New York on spotlight

Outdoor advertising can be seen everywhere when you are out and about in New York City, and this is our area of expertise. In a city with an enormous population like New York, billboard advertising, wallscapes, retail window displays, and outdoor signs of various kinds are going to get millions of impressions.

Spotify 2018 billboard in New YorkOutdoor advertising can be seen everywhere when you are out and about in New York City. @Adweek.

The value of out of home advertising in a city like New York is self-evident. However, you are in the big leagues when you get involved in billboard advertising and other types of outdoor signage in this arena. You need to work with a proven commodity who understands exactly how to get attention within this crowded space, and that is exactly what you get when you engage Applied Advertising.

When you walk away around certain areas of New York City, you can’t help but be drawn in by the digital signage, and this is an area of expertise for our company. If you are not currently using digital billboard advertising, you may want to consider the benefits. According to a Nielsen survey, 71% of people who responded felt that digital billboard advertising stands out more than online ads. The survey also found that the messages stick, because the average ad recall for a single digital billboard campaign is more than 40%.

advertising in the subway of New YorkWhen you walk away around certain areas of New York City, you can’t help but be drawn in by the digital signage.

New York City is also the focal point of the majority of outdoor experiential marketing and advertising campaigns due to the concentration of morning shows, bloggers and media outlets combined with a sophisticated social media consumer base as they often lend to creative outdoor advertising initiatives reverberating throughout the city and beyond.

Outdoor advertising in the streets of New YorkNew York City is also the focal point of the majority of outdoor experiential marketing and advertising campaigns.

New York City experiential marketing and advertising neighborhood reach includes; Midtown Manhattan, Times Square, Flatiron District, Chelsea, Meatpacking, West Village, Soho, Nolita, Bowery, Lower East Side, Wall Street, Chinatown, Williamsburg, Bushwick, Downtown Brooklyn (e.g. Dumbo, Cobble Hill, Brooklyn Heights, etc.), Park Slope, Red Hook, Long Island City, Astoria and many other uniquely defined New York City areas.

Digital OOH Advertising in the streets of New YorkNew York City experiential marketing and advertising neighborhood reach a lot of people.

For creative experiential marketing and outdoor advertising ideas and executable strategies to leverage New York City’s subway, bus shelter, traditional billboard, digital billboard, street furniture, newspaper kiosk and other out-of-home mediums, plus around morning shows and iconic neighborhoods fill out our Request a Quote form for a custom proposal.

The real deal: Times Square.

Synonymous with New York and a magnet for tourists, Times Square is the epicentre of the Big Apple experience for visitors to the city. Not just famed for the theatres and restaurants that fill the area, its dazzling display of larger than life advertisements have their own pull too.

Advertising billboards in Time SquareTimes Square is the epicentre of the Big Apple experience for visitors to the city.  on twitter.

The adverts themselves have changed a lot over time, but there have always been attempts to push the boundaries. A huge board of flashing neon lights is great, but anyone with enough money in the 1920s could do the same thing. When you compete in an area famous for its flashy advertisements, you need to stand out.

Macy's Thanksgiving Day Parade in Times Square in 1959.The adverts themselves have changed a lot over time, but there have always been attempts to push the boundaries on twitter.

So, advertising in one of the most popular places in New York is expensive. No surprise there. Impressions only show us a small part of the picture though. With Times Square being so popular, your advertisements get a lot of reach beyond their physical location.

Interactive billboard in Time SquareWith Times Square being so popular, your advertisements get a lot of reach beyond their physical location on twitter.

Shots of the place are often used in TV shows and films and your ad will be in countless tourist’s photos and video, so there’s a sense of prestige from getting a board up there. Not only that, but with the right idea and campaign you can gain a lot of press and be remembered for your ad. Even here in this article we’ve talked billboards that disappeared many decades ago.

live broadcast of the NASA in Time Square, New YorkShots of the place are often used in TV shows and films, so there’s a sense of prestige from getting a board up there on twitter.

Of course, it’s no easy task. With LED signs dominating Times Square, you need some major technical support to get anything done—especially if you’re going for a more unique idea. There are thousands of workers behind the scenes keeping these billboards running and tapping into this resource brings its cost.

Digital billboards in Times SquareWith LED signs dominating Times Square, you need some major technical support to get anything done.  on twitter.

The billboards are unlikely to disappear any time soon, and advertisers will figure out new and exciting ways to utilize them. With many heads looking sharply down at their phones nowadays, they need to think of something to get them looking up.

You can find more information related to billboards in:

– The History of Billboard Advertising

– How effective is billboard advertising?

 

Reference from:

. Advertising Week New York 2018

New York Today: Getting a Subway Ad

 

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