New York City is the most active experiential marketing and outdoor billboard advertising city in the United States due to its population density, diversity, dynamic business industries (e.g. fashion, art, media, retail, tech, etc.) and the millions of consumers that take public transit daily.
Streetscapes, neighborhoods, and culture provide endless opportunities to connect with consumers in New York City via experiential marketing and advertising such as street teams, construction site poster advertising, mobile billboards, painted street-level billboards, bike billboards and many other advertising approaches.
Streetscapes, neighborhoods, and culture provide endless opportunities to connect with consumers in New York City via experiential marketing and advertising.
New York on spotlight
Outdoor advertising can be seen everywhere when you are out and about in New York City, and this is our area of expertise. In a city with an enormous population like New York, billboard advertising, wallscapes, retail window displays, and outdoor signs of various kinds are going to get millions of impressions.
Outdoor advertising can be seen everywhere when you are out and about in New York City. @Adweek.
The value of out of home advertising in a city like New York is self-evident. However, you are in the big leagues when you get involved in billboard advertising and other types of outdoor signage in this arena. You need to work with a proven commodity who understands exactly how to get attention within this crowded space, and that is exactly what you get when you engage Applied Advertising.
When you walk away around certain areas of New York City, you can’t help but be drawn in by the digital signage, and this is an area of expertise for our company. If you are not currently using digital billboard advertising, you may want to consider the benefits. According to a Nielsen survey, 71% of people who responded felt that digital billboard advertising stands out more than online ads. The survey also found that the messages stick, because the average ad recall for a single digital billboard campaign is more than 40%.
When you walk away around certain areas of New York City, you can’t help but be drawn in by the digital signage.
New York City is also the focal point of the majority of outdoor experiential marketing and advertising campaigns due to the concentration of morning shows, bloggers and media outlets combined with a sophisticated social media consumer base as they often lend to creative outdoor advertising initiatives reverberating throughout the city and beyond.
New York City is also the focal point of the majority of outdoor experiential marketing and advertising campaigns.
New York City experiential marketing and advertising neighborhood reach includes; Midtown Manhattan, Times Square, Flatiron District, Chelsea, Meatpacking, West Village, Soho, Nolita, Bowery, Lower East Side, Wall Street, Chinatown, Williamsburg, Bushwick, Downtown Brooklyn (e.g. Dumbo, Cobble Hill, Brooklyn Heights, etc.), Park Slope, Red Hook, Long Island City, Astoria and many other uniquely defined New York City areas.
New York City experiential marketing and advertising neighborhood reach a lot of people.
For creative experiential marketing and outdoor advertising ideas and executable strategies to leverage New York City’s subway, bus shelter, traditional billboard, digital billboard, street furniture, newspaper kiosk and other out-of-home mediums, plus around morning shows and iconic neighborhoods fill out our Request a Quote form for a custom proposal.
The real deal: Times Square.
Synonymous with New York and a magnet for tourists, Times Square is the epicentre of the Big Apple experience for visitors to the city. Not just famed for the theatres and restaurants that fill the area, its dazzling display of larger than life advertisements have their own pull too.
Times Square is the epicentre of the Big Apple experience for visitors to the city. @TimesSquareNYC on twitter.
The adverts themselves have changed a lot over time, but there have always been attempts to push the boundaries. A huge board of flashing neon lights is great, but anyone with enough money in the 1920s could do the same thing. When you compete in an area famous for its flashy advertisements, you need to stand out.
The adverts themselves have changed a lot over time, but there have always been attempts to push the boundaries. @TimesSquareNYC on twitter.
So, advertising in one of the most popular places in New York is expensive. No surprise there. Impressions only show us a small part of the picture though. With Times Square being so popular, your advertisements get a lot of reach beyond their physical location.
With Times Square being so popular, your advertisements get a lot of reach beyond their physical location. @TimesSquareNYC on twitter.
Shots of the place are often used in TV shows and films and your ad will be in countless tourist’s photos and video, so there’s a sense of prestige from getting a board up there. Not only that, but with the right idea and campaign you can gain a lot of press and be remembered for your ad. Even here in this article we’ve talked billboards that disappeared many decades ago.
Shots of the place are often used in TV shows and films, so there’s a sense of prestige from getting a board up there. @TimesSquareNYC on twitter.
Of course, it’s no easy task. With LED signs dominating Times Square, you need some major technical support to get anything done—especially if you’re going for a more unique idea. There are thousands of workers behind the scenes keeping these billboards running and tapping into this resource brings its cost.
With LED signs dominating Times Square, you need some major technical support to get anything done. @TimesSquareNYC on twitter.
The billboards are unlikely to disappear any time soon, and advertisers will figure out new and exciting ways to utilize them. With many heads looking sharply down at their phones nowadays, they need to think of something to get them looking up.
Thriving Outdoor Advertising in Contemporary New York City
According to the most recent data available until January 2022, the landscape of outdoor
advertising in New York City continues to grow as a critical outlet for brands to reach varied
audiences. In this crowded metropolis, utilizing creative techniques such as digital billboard
advertising and experiential marketing is critical. With its ever-changing population density,
vibrant sectors spanning fashion, technology, television, and retail, and the enduring allure of
iconic places such as Times Square, New York City remains a hub for striking outdoor
advertising. To distinguish out in this crowded visual scene, you must combine creativity,
technological prowess, and strategic strategy. Companies specializing in outdoor advertising,
such as Movia Inc., continue to adapt as the city evolves and technology progresses,
providing services that cater to the changing needs of businesses seeking to make a lasting
impression in this vibrant urban environment.
You can find more information related to billboards in:
– The History of Billboard Advertising
– How effective is billboard advertising?
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