Billboard advertising is part of the support media class known as outdoor advertising or ooh. Billboards are typically large signs along highways or significant roadways in metropolitan areas. They are generally used either to announce that business is upcoming to travellers on the road or to flood a busy city or metro area to reach a large number of people multiple times to reinforce a message.
Every morning, I see a lot of billboards trying to convince me to refinance my mortgage and listen to public radio. With that, there’s always one thing in my mind. The result? How much do billboards cost? Do companies see ROI from their advertisements?
Today’s topic is how much does billboards advertisement cost.
Billboard ads can cost anywhere from $130/month to $63,000 a month. As you probably already know, demographics play a huge role in exposure and value, which determines most of the pricing in your major cities. In Vegas, a billboard advertisement would run you anywhere between $12,000 – $15,000 in a high traffic area. Billboards are rarely purchased in single packages in a metropolitan area, though; you often buy signage as a package. Buying space on ten billboards for one month, at the high end, could cost up to $25,000 per month. Though this sounds expensive, a billboard-advertisement in New York or Chicago could get hundreds of thousands of daily views based on the number of people going by them in a day. Plus, costs have decreased as technology has developed computer-generated vinyl sheeting for sign creation versus hand-painting that was typical years ago.
Billboard rates
• Bulletin (Large Billboard): Range of $1,500 – $30,000 per location per 4 week period
• 30 Sheet Poster (Medium Billboard): Range of $750 – $2,000 per location per 4 week period
• 8 Sheet Poster / Junior Poster (Small Billboard): Range of $300 – $750 per location per 4 week period
• Digital/LED Bulletin (Large Digital Billboard): Range of $3,500 – $25,000 per location per 4 week period for an ~ 8-second spot in a loop of ~64 seconds
• Wallscape: Range of $10,000 – $50,000 per location per 4 week period
Outdoor Advertising Rates
Advertising rates are competitively priced and based on a myriad of factors including, but not limited to: number of units or GRP level, duration of a campaign, number of markets purchased, time of year and other market conditions. For current availability and pricing on mobile billboard campaigns, contact us
You can easily see if we offer Ooh advertising in the markets you’re interested in by using our Media Finder/mapping tool or check our Markets pages for information.
Additional Costs of Billboard Advertising
Apart from actually hiring the billboard to display your advertisements, companies have to keep in mind some of the other associated costs of advertising such as:
Commonly used material for billboard advertising is vinyl since it is weather-resistant. Typically, printing of an ad on vinyl of size 14 feet x 48 feet or around 700 Sq ft. Of material for a bulletin billboard will cost about $300-$500.
The cost that is incurred to conceptualize, design and produce the billboard advertisement.
The designing of the billboard advertisement will also have a cost and can cost anywhere between $500-$1,000. You must hire a designer who has sufficient experience in creating ads for billboards.
Wrapping it Up: How Much Does a Billboard Cost?
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