August 29, 2023
Many people think companies only sell products. But in reality, they sell more than that – they sell feelings, ideas, and the way things make you experience. Take Coca-Cola, for example. They’re not just selling a drink; they’re selling happiness and the feeling of being together with your loved ones. This is what branding is […]
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July 23, 2023
Picture Source: Movia Whether you’re commuting by car, bus or train, or just taking a stroll on the streets enjoying your morning coffee, you might watch the world- and mobile billboards- go by. Some mobile billboards can be pretty entertaining. According to the latest research in 2023, a remarkable 49% of adult consumers now notice […]
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July 23, 2023
Image Source: pexels.com Wallscapes: where walls transform into canvases of inspiring advertisements. If you have ever visited metropolitan cities like Chicago, New York and London, you might have had a chance to get a glimpse of those large eye-catching advertising posters that seem to cover the entire wall of the buildings. And we bet you […]
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July 17, 2023
In an age where self-driving cars and flying drones dominate the tech news, truck advertising might seem old-school and unremarkable. But don’t underestimate the power of a roaring diesel engine plastered with eye-catching ads. With already some remarkable mobile billboard trends that have been emerging in 2023, truck advertising is set to roll into the […]
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June 2, 2023
Image source: pexels.com Data is the new oil. Just as oil fueled the industrial revolution, performance data has been proven to be the arsenal behind the success of targeted advertising campaigns. Simply put, the success of a marketing campaign depends on three main things: If we are to define the success of a truck campaign, […]
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May 24, 2023
Picture this: you’re driving down the road on a beautiful sunny morning when suddenly a truck with an advertisement on its side passes by. Now the ad on the truck has instantly caught your eye, and you’re either fascinated by it or wonder what the truck ad is all about. Even if you don’t consciously […]
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