November 18, 2020
Now that November is upon us, we begin to reflect on all that 2020 has brought, and it’s almost impossible to recall memories that were not directly related to or affected by the pandemic. For many, it’s definitely been one of the most unprecedented and distressing years to date. The same is true for the […]
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November 10, 2020
As podcasts, music streaming, and other audio services become increasingly popular in today’s digital world, advertisers have the opportunity to reach consumers on an even more dynamic level. According to the Interactive Advertising Bureau (IAB), American audio and ad spending has increased by 30% in the first half of 2019 to $1.2 billion! Because of […]
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November 4, 2020
Furniture shopping is one of those things where visuals matter… a lot. If you want to know which couch will work well in your living room, or which bed frame will fit in your bedroom, the best way to visualize it is through OOH advertising. People like to be able to imagine a room with […]
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October 27, 2020
For decades, out-of-home (OOH) advertising has been a highly suitable advertising medium for companies within the retail industry. This is because they are highly visibly, unskippable, visual, large, bold, and they reach consumers at an extremely crucial point in their purchase making decisions – right before they walk into a store. These days, it’s becoming […]
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October 20, 2020
In the age of innovative digital technology, you would think that smartphone brands would focus a lot of their attention on mobile advertising to reach their target audience. Wrong. While it may seem ironic, tech companies like Apple are standing out by integrating their marketing campaigns with out-of-home (OOH) advertising. According to the Outdoor Advertising […]
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October 1, 2020
As one of the oldest art forms on earth, creating and listening to music is something that we’ve had the pleasure of indulging in for thousands and thousands of years. Music is something that brings people together, across all languages and all cultures. It’s also what sets great musicians and artists apart. In today’s world, […]
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September 24, 2020
We’re living in a time where we have just over a decade to stop the irreversible damages of climate change. As we become increasingly aware of the detrimental environmental impact we have on the earth — especially considering the frequency of fires, flash floods, hurricanes, and droughts – more of us have begun to make […]
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September 22, 2020
The role that OOH advertising plays in our society not only benefits brands and companies who are looking to sell something, they also benefit organizations and NGOS looking to help people. The OOH industry oftentimes provides free advertising space, or at the very least a reduced cost, for charitable causes and calls-to-action. According to the […]
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September 16, 2020
There’s no denying that, in today’s world, digital marketing is one of the most popular forms of advertising. Especially when considering the continuing advancements in technology and the fact that this pandemic has forced people to stay indoors and online. However, that doesn’t mean that traditional mediums should be left behind. According to Statista, out-of-home […]
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September 10, 2020
In recent months, a plethora of political movements have taken place — specifically in North America. The 2020 American election cycle is in full swing, the wave of protests and conversations surrounding the Black Lives Matter (BLM) movement began, and we’ve come to the realization that flattening the curve of environmental destruction is just as […]
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